70) When developing podcasts, you should ________.
A) make up your content as you record the podcast as this will come across as being spontaneous
and natural
B) take several minutes to come to the point
C) speak out from an outline and notes rather than a prepared script to have a conversational feel
to the recording
D) frequently bounce from one theme to another to keep the audience engaged
E) not apply the three-step writing process as it is not relevant to podcasting
71) When developing podcasts, you should NOT ________.
A) make up your content spontaneously
B) use previews, transitions, and reviews
C) speak out of notes and outlines
D) try to record your podcast in one take
E) apply the three-step writing process
72) Which of the following is the last step in the podcasting process?
A) Convert file to MP3 format and save.
B) Distributing files via RSS subscriptions.
C) Create and validate your feed.
D) Click the Record button and start talking.
E) Review your file and edit if needed.
73) Social media empowers stakeholders as participants in the communication process by
allowing them to share content, revise content, respond to content, or to contribute new content.
74) When you need permanent, unchangeable, or secure record in business communication, it is
ideal to use electronic media.
75) As a compositional mode for electronic media, narratives intentionally withhold key pieces
of information as a way of pulling readers or listeners into a story or other document.
76) Electronic media is ideal for conveying nuances in communication.
77) Conversational modes are not an appropriate compositional mode for exchanging large
volumes of information.
78) Orientations intentionally withhold key pieces of information as a way to pull readers or
listeners into a story or other document.
79) To create successful content on social media, it is best to stick to an informal style of writing
with witty headlines and avoid thinking before posting because audiences prefer spontaneous
conversational writing.
80) Brand communities are communities of interest that form around a specific product.
81) One of the key applications of social networks for business communication is to socialize
brands and companies.
82) Conventional promotional efforts and “sale speak” should be used in all of a company’s
social media conversations to persuade the audience.
83) Responding to questions on community Q&A sites can be a great way to build your personal
brand and to demonstrate your company’s commitment to customer service.
84) While adapting the three-step writing process to email communication, it is essential to
follow the chain of command in your organization during any key planning decision.
85) When writing email messages, the expectations of writing quality and formality are lower in
business email.
86) Phone-based text messaging has a number of applications in business, including marketing,
crisis management, security, and customer service.
87) IM conversations should not be planned; they should be spontaneous and natural.
88) Messages on business-oriented blogs that are designed for large audiences should be
carefully scripted and written in a “corporate voice” that is impersonal and objective.
89) In viral marketing, computer viruses are introduced into systems that spam promotional
material and malware to all the people on individuals’ address lists.
90) Media curation sites allow professionals and consumers with expertise or interest in a
particular field to collect and republish material on a particular topic.
91) Podcasting is the process of recording audio or video files and distributing them online via
RSS subscriptions.
92) Podcasting can be used to replace existing audio and video messages, such as one-way
teleconferences in which a speaker provides information without expecting to engage in
conversation with the listeners.
93) While organizing the content for a podcast, one should steer away from previews, transitions,
and reviews as they do not allow the audience to interpret the message.
94) The CEO of ATS Infrastructure—a large multinational company involved in turnkey
infrastructure projects around the world—believes that using email for internal communications
is a thing of the past and wants to adopt IM as the primary mode for communication within the
organization. As an expert in business communications, what course of action would you
recommend the CEO take and why?
95) List the nine compositional modes for electronic media. Assume that you are a corporate
communications executive at D-Max, a large manufacturer and retailer of a wide range of
clothing, furniture, and home decor. Which of these modes would you use to outline your
company’s history on the company website? Would you use the same mode when offering your
new summer line of clothing, furniture, and decor on the website? If not, which mode(s) would
you use for this purpose? Explain your answer.
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96) How do companies use social networks to gather market intelligence, for marketing
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97) Describe the use of user-generated content sites and community Q&A sites for business
messages.
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98) William has drafted the following email message to the HR manager of Hi-Tech Systems,
enquiring if the company has a position open for Software Developer. Analyze the message and
point out errors that will likely reduce the effectiveness of the communication. Redraft the email
by following the tips for effective email messages.
From: william.chandler@mail.com
To: lily.shafton@hitechsystems.com
Subject: Need help
Hi Lily,
Thank you for your time. I am a graduate in Computer Engineering from the Sydenham College
of Technology, Lawrenceville, GA. I am presently looking for a job as a software developer and
am interested in working for Hi-Tech Systems.
I have been following the company for several years now, and IMHO, it is the best place for a
fresher in the industry to learn and grow. Hi-Tech Systems has distinguished itself as the
company to have filed for the HIGHEST NUMBER OF PATENTS in 2010! It has also been
selected as EMPLOYER OF THE YEAR by leading business magazines for four years in a row.
I mean, what’s not to like?
I passed with honors at Sydenham and received the “MOST PROMISING STUDENT OF THE
YEAR” prize at our graduation. I am a good team player and was voted leader of my student
team.
PFA my résumé. Please let me know if you have a suitable position open for me.
I hope to hear from you soon.
Regards,
William Chandler
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99) How can the three-step process be adapted for successful IM?
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100) Describe four important elements of business blogging.
101) Compare and contrast the concept and use of blogging and microblogging for business
communication.
102) How can the three-step process be adapted to podcasting?