Schermerhorn & Bachrach / Exploring Management, 5th Edition Test Bank
44. According to Michael Porter, industry attractiveness can be identified based on the five
forces that include:
a) profitability, market share, workforce quality, innovativeness, and social responsibility.
b) cost efficiency, product quality, service quality, workforce quality, and innovativeness.
c) differentiation, cost leadership, focused differentiation, focused cost, and integration.
d) competitors, new entrants, suppliers, customers, and substitutes.
45. When ABC Manufacturers focuses on offering products that are unique compared to its
competitors’ products, they are focusing on a(n) _________ strategy.
a) integrated
b) cost leadership
c) differentiation
d) diversification
46. A __________ seeks the lowest costs of operations within a special market segment.
a) multidomestic strategy
b) focused differentiation strategy
c) focused cost leadership strategy
d) retrenchment strategy