Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 6—Managing the Business Enterprise
103. When MCI shifted from the long-distance telephone business to involvement in local telephone
operations and new wireless digital technology, it was changing its
a. long-term goals.
b. strategy.
c. plans.
d. purpose.
e. mission.
Difficulty: 2 Page-Reference: 197-198
Question ID: 06-1-103 Skill: Comprehension
Objective: 6.4
104. Strategic goals are set by
a. production employees.
b. middle management and first-line supervisors.
c. first-line supervisors.
d. top managers.
e. middle management.
Difficulty: 1 Page-Reference: 187
Question ID: 06-1-104 Skill: Knowledge
Objective: 6.4
105. Strategic formulation involves, in order,
a. (1) creating a mission statement, (2) analyzing the organization and its environment, and (3)
setting strategic goals.
b. (1) creating a mission statement, (2) setting strategic goals, and (3) analyzing the organization and
its environment.
c. (1) setting strategic goals, (2) analyzing the organization and its environment, and (3) matching the
organization and its environment.
d. (1) setting strategic goals, (2) analyzing the organization and its environment, and (3) creating a
mission statement.
e. (1) analyzing the organization and its environment, (2) matching the organization and its
environment, and (3) setting strategic goals.
Difficulty: 3 Page-Reference: 197
Question ID: 06-1-105 Skill: Knowledge
Objective: 6.4
106. The term SWOT analysis stands for the identification of _______, _________, ___________,
and ___________.
a. strengths, weaknesses, organization, and technology
b. standardization, weaknesses, organization, and threats
c. strategy, work-sharing, optimism, and technology
d. structure, wi-fi, opportunities, and technology
e. strengths, weaknesses, opportunities, and threats
Difficulty: 1 Page-Reference: 198
Question ID: 06-1-106 Skill: Knowledge
Objective: 6.4