140. Natalie owns a highly successful bakery and coffee shop, Mocha & Muffins. Others have expressed interest in
starting nearly identical shops at various locations. Natalie decides to sell franchises of Mocha & Muffins. Why is
this option a less expensive way to increase the distribution of her treats?
a. She will only have to build as many shops as there are available franchisees.
b. The franchisees will be highly motivated to succeed.
c. She will not incur the high costs of constructing and operating more shops.
d. She will be able to obtain low-interest loans for the new locations.
e. She will be able to offer the franchisees free advice about their shops.
141. Kevin has considered selling franchises of his very successful hardware store. However, he is concerned that the
franchises will destroy the reputation of the company and end up hurting his business. What advice would you give
Kevin?
a. He should not sell franchises because he will have no control over how the franchisees operate their
businesses.
b. He should instead raise the capital to build and operate the new stores himself because this is a cheaper way
to expand.
c. He should hire the managers of the new franchises so that he has control over their operations.
d. Through the franchise agreement, he can ensure that the new stores are operated according to his own
standards.
e. Although he will have a little control over how the franchises operate, he will not be able to influence their
advertising or level of service.