42. Issues management and crisis management are processes in corporate public
policy.
a. planning
b. evaluative
c.
defensive
d. offensive
43. Public affairs management encompasses all of the following processes
except
a. envirornnental analysis.
b. issues
management.
c. crisis management.
d.
political
lobbying.
44. Which of the following is not a reason that the public affairs function grew in stature in the United
States?
a. the growing magnitude and impact of goverrnnent
b. the changing nature of the political
system
c. increased pressure to meet quarterly earnings
projections
d. the increasing influence of competing interests
45. Which of the following did not contribute to the development of the public affairs
function?
a. community relations
b. lobbying
c. public relations
d. marketing
46. Public relations deals with
government
a. as one of many publics.
b. as its exclusive
focus.
c. primarily through lobbying efforts.
d. primarily through campaign contributions.
47. Planning for the turbulent sociaVethical stakeholder envirornnent encompasses each of the following
EXCEPT
a. strategic management
process
b. strategic affairs
analysis
c. envirornnental analysis
d. public affairs
management
48. The management function responsible for monitoring and managing the business envirornnent is
a. corporate public affairs.
b. corporate public relations.
c. corporate social responsibility.
d. corporate social
responsiveness.
49. Which of the following activities is a major function in corporate public affairs?
a. goverrnnent relations
b. issues
management
c.
public relations
d. consumer
affairs
50. The “product” of the public affairs department is
a. legislation that aids the
finn.
b. increased awareness of the company’s
brand.
c. smooth relationships with external
stakeholders.
d. input into public policy decisions.
51. The chief public affairs officer of the fmu should likely be:
a. the Director of Public
Relations
b. the Director of Public Affairs
c. the
CEO
d. the Director of Community Relations
52. Ceres is a national network of investors, organizations and other public interest groups working with companies to
promote:
a. corporate international
strategy
b. sustainability
c. strategic management initiatives
d. public affairs
departments
53. A 2012 study showed that public affairs’ relationships with senior management
were:
a.
weak
b. strong
c. developing
d. broken
54. The growth of Public Affairs in the U.S. has grown for all of these reasons
EXCEPT:
a. the growing magnitude and impact of
government
b. the static nature of the political
system
c. the growing recognition by business that it was being outflanked
d. the need to be more active in politics
55. The overall management process that strives to identify corporate purpose and to position a finn relative to its
market environment is
a. corporate public
affairs
b. collaborative I problem-solving strategy
c. strategic
management
d. social performance
report
56. Three broad ways corporations intersect with society include each of the following
except:
a. generic social
issues
b. value chain social impacts
c. strategic social integration
d. social dimensions of competitive context
57. One of the major impediments to the advancement of effective sustainability reporting has
been:
a. the low regard in which corporations hold sustainability and reporting.
b. the lack of effective sustainability measures corporations may
take.
c. the lack of any standardized
measures.
d. All of these
choices.
58. Public Affairs activities and functions include all of these
EXCEPT:
a. community relations
b. public relations
c. public advertising
d. government
affairs
59. Value-based
enterprises:
a. avoid entanglement with stakeholders
b. actively seek out stakeholders and work cooperatively with
them
c. publish a mission statement of their core
values
d. do not engage in public affairs
60. In the future, the public affairs
function:
a. will wane in popularity
b. will become a lightuing rod
c. will become a bridge between strategic management and corporate social
performance
d. None of these choices is
correct.
61. The public affairs function as we know it today was an outgrowth
of:
a. the
Depression
b.
envirornnentallaws.
c. a leading professional trade organization.
d. the social activism begun decades
ago.
62. Describe how corporate public policy fits into strategic
management.
63. According the text, the overriding questions that enterprise-level strategy needs to address is, “What do we
stand
for?” Why is that question considered so
important?
64. Name the categories of concerns considered by strategic management. Why should these concerns be part
of
corporate
strategy?
65. Describe some of the types of evidence that a finn displays enterprise-level strategic
thinking.
66. Describe what the text means by “sustainable strategic
management.”
67. Why would a firm elect to perform a social audit, when it is not required? What benefits can accrue from a
social
audit?
68. What does a sustainability report attempt to measure? What is the benefit of integrated
reporting?
69. What is a “benefit corporation?” Why do you think such an entity was
created?
70. What is a “value shift” and how does it come
about?
71. Explain the relationship of ethics to strategic
management.
72. Name some issues that businesses encounter daily that involve highly visible public and ethical issues. What
happens
to these issues in the long
term?
73. Explain Porter and Kramer’s perspective that
interdependence
between business and society takes two
forms.
74. Compare the public affairs office of today with its predecessor from twenty years
ago.
75. The authors indicate that the key difference between public affairs and public relations is the goals of the
client.
What do they mean by the goals of the clients when both have the same
goals?
76. Assume that you manage the public affairs office for a large American fmancial investment firm. Your company
has
decided to pay incentive bonuses to individuals for the number and volume of investment exchanges made. Using
the
knowledge that you have gained so far in this class (i.e., from all chapters and discussions), develop a policy
on
incentive bonuses for the firm’s public affairs
office.
77. In what do value-based companies
believe?