Elasticity and Its Application 1117
33.
Suppose that Juan Carlos is filling out a survey that he received in the mail. The survey asks him
what he would do
if the price of his favorite toothpaste increased. Juan Carlos reports that he
would switch to a different brand. The
survey asks what he would do if the price of all
toothpastes increased. Juan Carlos reports that he must use
toothpaste, so he would have to adjust
his spending elsewhere. These examples illustrate the importance of
a.
changes in total revenue in determining the price elasticity of demand.
b.
a necessity versus a luxury in determining the price elasticity of demand.
c.
the definition of a market in determining the price elasticity of demand.
d.
the time horizon in determining the price elasticity of demand.
34.
Suppose that gasoline prices increase dramatically this month. Lola commutes 100 miles to work
each weekday.
Over the next few months, Lola drives less on the weekends to try to save money. Within the
year, she sells her
home and purchases one only 10 miles from her place of employment. These
examples illustrate the importance of
a.
the availability of substitutes in determining the price elasticity of demand.
b.
a necessity versus a luxury in determining the price elasticity of demand.
c.
the definition of a market in determining the price elasticity of demand.
d.
the time horizon in determining the price elasticity of demand.