83. A car sells at different prices at different dealerships in a local market. If a consumer has imperfect
information about the price of a car at each dealership, he should
always gather all available information about prices.
gather information about prices until the expected marginal benefit of more information
equals the marginal cost of gathering it.
gather information about prices only if it can be gathered without cost.
ignore information about prices because it is irrelevant to making an “optimally imperfect”
decision.
84. Sellers will tend to be most concerned with customer satisfaction when
it is difficult for the customer to evaluate product quality.
they depend on repeat customers for most of their business.
they sell primarily to tourists.
they are a monopoly protected from competition by government licensing.
85. Which of the following statements is true regarding potential information problems faced by
consumers?
Sellers have little incentive to inform customers about their products.
The market provides consumers with a strong incentive to acquire information.
Information problems tend to be most problematic for items consumers purchase
regularly.
In markets, people make all decisions with full information.
86. Which of the following most clearly indicates why the franchiser of a product has a strong incentive to
monitor the quality of the product among all of the franchised sellers?
The franchiser has a monopoly on the sale of products in his industry.
If quality is not maintained, the franchiser will be limited in his ability to sell other
franchises and collect franchise fees.
If quality is not maintained, the government will prohibit future sales of the franchises.
Franchisers do not gain financially by maintaining quality, but they generally maintain
quality anyway because they are consumers as well as producers.
87. When consumers cannot tell the difference at the time of sale between high-quality products and those
with defects, strong sales of the low-quality products will tend to depress price and drive the
high-quality products from the market. Economists call this
the curse of advertising.
the imperfect information problem.