17. Lateral thinking would be required to uncover new markets for the products or services of one’s firm.
18. A generally effective practice for fostering creativity is to punish people for attempting creative
solutions that fail to solve the problem.
19. Many people are poor decision makers because they procrastinate, or delay taking action without a
valid reason.
20. Conflict and tension that put people on edge can also foster creativity.
21. Risk taking does not enhance creativity.
22. The experience if Ideo, the design firm, is that preparing for brainstorming meetings inhibits
spontaneity so much that preparation is not worth the effort.
23. A powerful approach to developing an innovative organization is to systematically
gather ideas from people inside and outside the firm.
24. A well-accepted method of stimulating creativity is to engage in physical exercise.
25. Playing the roles of artist, judge, and lawyer is a method for a team leader to encourage creative
problem solving among team members.
ESSAY