115. (p. 133) In the past, the Beirderg’s Markets and Bronew’s Groceries have been fierce competitors in the
grocery market. However, they recently issued a joint announcement stating their decision to merge. The
announcement justified the proposed merger by claiming that the resulting firm would have more financial
resources, which would enable it to expand services and broaden offerings to consumers. This proposed merger
is an example of a horizontal merger.
116. (p. 133) Wizbang Computers, Inc., a major producer of personal computers, is considering a merger with
Outtel, a leading producer of microprocessors and other computer chips. Wizbang believes such a merger would
give them a guaranteed source of needed components, and would enable them to have better control over
quality. If this merger occurs, it would be an example of a horizontal merger.
117. (p. 133) A major objective of a leveraged buyout is to enable investors to gain control of a company by
issuing new shares of ownership, thus minimizing the use of debt.
118. (p. 133) Jane Gramm is leading a group of stockholders who want to take the Bigbux Corporation private. If
Jane’s group succeeds, Bigbux’s stock will no longer be available to investors on the open market.