13) Based on what you have read about globalization, you could surmise that the main effect of
modern communications on social customs has been to
A) preserve folk cultures, by increasing awareness of their uniqueness.
B) stimulate the diffusion of folk cultures around the world.
C) increase the similarity of social customs in different locations.
D) have little effect on the diffusion of social customs.
E) slow the rate of change.
14) As components of group identity and cultural learning, folk customs usually originate from
A) the “discovery” of leisure time.
B) the application of industrial technology.
C) familiar events in daily life.
D) a traumatic event unique to the history of a particular social group.
E) global communications, such as television and the Internet.
15) When we analyze the patterns of popular culture in our surroundings, we can surmise that
A) all culture is transmitted from one location to another through small scale and local migration.
B) popular culture diffuses through relocation diffusion.
C) nodes of innovation are central to the process of hierarchical diffusion.
D) unlike folk culture, popular culture is usually transmitted orally across time and location.
E) it is impossible for us to make scientific observations about the diffusion of popular culture.