25. The three major aspects of the source characteristic affecting persuasion include:
a. expertise, credibility, and charisma.
b. credibility, charisma, and attractiveness.
c. expertise, charisma, and attractiveness.
d. expertise, trustworthiness, and attractiveness.
26. The two major cognitive routes to persuasion include:
a. the direct and central.
b. the direct and peripheral.
c. the central and circular.
d. the central and peripheral.
27. The elaboration likelihood model of persuasion proposes that:
a. persuasion occurs through command-and–control management.
b. the likelihood that an attitude will change is largely dependent on the amount of time spent attempting to
change the attitude.
c. attitudinal change is a function of three interactive routes, physical, mental, and visual.
d. persuasion occurs over two routes, the central and the peripheral.