52. Neither Chile nor Peru has a mass-market café culture, but that fact has not stopped Starbucks from
trying to determine what can be done to make its coffee houses successful in those markets. By
recognizing that people in these two South American countries do not drink coffee like people in the
United States and that they should change this habit, Starbucks has begun a ____ process with problem
identification.
selection of optimal solutions
53. The European Union encourages companies to abandon national boundaries and offer the same
products to all of the member countries. Allianz, Germany’s largest insurance group, is considering
converting from a German company to a European company. If it makes this decision rationally, it will
first ____.
create decision criteria based on national GNPs
identify problems arising from tax and regulatory issues
decide whether to expand to one nation at a time
create a committee to make the final decision
avoid the use of bounded rationality
54. A ____ exists when there is a gap between a desired state (what managers want) and an existing state
(the situation that the managers are facing).
55. Which of the following is one of the six steps in the rational decision-making process?
choose a minimally acceptable alternative solution
evaluate the effectiveness of the decision
introduce the decision to those who will be impacted by it
identify customer service gaps