Schermerhorn & Bachrach / Exploring Management, 5th Edition Test Bank
43. Jake has been appointed as the new CEO of Zorv Inc., a multinational computer technology
company. While formulating a new plan for the company under his management, Jake uses
mathematical models and statistical analysis of past data and surveys to predict potential
problems and opportunities in the near future. Jake’s method of predicting the future best reflects
__________.
a) scenario planning
b) contingency planning
c) quantitative forecasting
d) qualitative forecasting
44. Which of the following refers to the process of developing alternative plans in anticipation of
having problems with implementing the existing plan?
a) Contingency planning
b) Forecasting
c) Scenario planning
d) Budgeting
45. Trynx Inc., a bicycle manufacturing company, is set to launch a new bicycle with gears.
Ryan, the CEO of Trynx, asks the sales manager to come up with an alternative plan in case the
new product fails in the market. He also asks the production manager to come with an alternative