Schermerhorn & Bachrach / Exploring Management, 5th Edition Test Bank
26. Clara has been working as a waitress in a local cafe for 3 years. She had always dreamt of
opening up her own cafe. On the death of her grandmother, she finds out that her grandmother
has left her a fortune of $15,000. She plans to open a new cafe with the money and hires a
professional team to design her cafe’s layout. Clara is currently engaged in the developing the
________ for the cafe.
a) financial plans
b) facilities plans
c) marketing plans
d) production plans
27. Tim places an online order for a smartphone. Instead, he is shipped a dishwashing liquid
from a brand named Bling by the seller. Tim posts this incident on a social networking site and it
is soon picked up by the media. Richard, the sales manager of Bling, hears about this incident
and plans to use it as an opportunity for creating brand awareness of Bling products.
Accordingly, he makes arrangement to send Tim the smartphone that he had originally ordered
along with two more bottles of Bling dishwashing liquid. When this news reaches the media,
people applaud Bling’s gesture and Richard achieves his goal of creating brand awareness.
Which of the following plans did Richard use in the scenario?
a) Financial plan
b) Facilities plan
c) Tactical plan
d) Production plan