In 2002 Apple decided not to develop and sell a “tablet PC” – a laptop with a special screen that can
convert handwriting into text. According to one Apple executive, the tablet PC project was not
consistent with Apple’s theory for success. What is this theory?
Apple only sells items that it can build a successful advertising campaign around.
Apple markets products that it can sell for high prices. The tablet PC would have sold for a
low price.
Apple markets only products that it has patented. This prevents other companies from
competing with Apple.
Apple believes its success will come from selling many inexpensive items rather than
relatively few expensive items.
If a firm expects that the price of its product to be higher in the future than it is today
the firm will go out of business.
the firm has an incentive to increase supply now and decrease supply in the future.
the firm has an incentive to decrease supply now and increase supply in the future.
the firm has an incentive to decrease quantity supplied now and increase quantity supplied in
the future.
Which of the following would cause both the equilibrium price and equilibrium quantity of barley
(assume that barley is an inferior good) to increase?
a drought that sharply reduces barley output
an increase in consumer income
unusually good weather that results in a bumper crop of barley
a decrease in consumer income
In July, market analysts predict that the price of gold will rise in August. What happens in the gold
market in July, holding everything else constant?
The supply curve shifts to the left.
The quantity demanded and the quantity supplied of gold increase.
The demand curve shifts to the left.
The supply curve shifts to the right.