149. A medium-sized hardware manufacturer wants to become deeply involved in exporting, but it does not yet wish to
actually manufacture any of its products overseas. The company wants to maintain control over its sales while
gaining experience in foreign markets. Which option would be best for this company?
a. Licensing its products for sale in foreign countries
b. Selling its products outright to an export/import merchant
c. Establishing its own sales offices in foreign countries
d. Developing totally owned facilities in a foreign market
e. Hiring an export/import agent to assist with foreign sales
150. Ford Motor Company, Mazda Motor Corporation, and Matsushita Electrical Industrial Company formed a to
make heating and cooling units in Japan for Mazda cars beginning in 1988. The new company’s heating and cooling
units may also be used in Ford’s cars.
a. sales branch
b. joint venture
c. subsidiary
d. licensing agreement
e. sole proprietorship