70. Which of the following is NOT a reputational resource?
a. customer opinion that the firm’s products are high quality
b. employees’ opinion of the firm as a terrible place to work
c. suppliers‘ opinion that the firm pays its bills in a timely manner
d. customer opinion that using the firm’s products makes them attractive
71. An investor is considering buying a restaurant that has been in operation for a number of years. The restaurant has
a highly regarded chef, and many long-term kitchen and wait staff who work together smoothly. It has a reputation
for dishes of consistently high quality and an appealing dining atmosphere. What should the investor consider when
making a decision?
a. The investor will find that the success of this restaurant is so heavily based on human resources that the
business will likely be subject to inertia in the future.
b. The investor will find that the restaurant’s financial statements undervalue the true value of its resources.
c. The investor should be aware that intangible assets are difficult to leverage into additional business.
d. The investor should search for a firm which has competitive advantages based on tangible resources.
72. Which of the following is a true statement about capabilities?
a. Capabilities are often developed in specific functional areas such as manufacturing, R&D, and marketing.
b. Valuable capabilities are based almost entirely on tangible resources.
c. Capabilities based on human capital are more vulnerable to obsolescence than other intangible capabilities
because of the tendency for employee knowledge to become outdated.
d. The link between firm financial performance and capabilities is dependent on whether the capabilities are
based on tangible or intangible resources.