25. Refer to Landing Service. Landing Service must have contacted which of these organizations to mediate regarding
unfair treatment by foreign governments?
a. COPPA
b. GATT
c. WTO
d. EU
e. OPEC
Lynn Bernerd, Inc.
Lynn Bernerd, Inc., manufactures and sells reclining furniture. The company currently operates in the United States
but wishes to expand overseas. The company managers have been contemplating the best way to enter the foreign
market. At first, the management felt it would be in the company‘s best interest to let a foreign company use its
product and brand in exchange for a royalty. The managers recognized, however, that before the company decided
on its foreign strategy it needed to think through all the steps required to enter an international market. As such, the
managers believed they needed to consult with some type of agency to help their firm compete more effectively in
the global marketplace.
After all the research was completed, the senior managers realized that they wanted to export their product. The
managers decided that the transport carrier would notify them when the merchandise was shipped. This would
avoid any confusion about lost shipments and ensure better communication with the receiving parties.
26. Refer to Lynn Bernerd, Inc. Initially, the managers believed that
foreign market.
a. exporting
b. creating a joint venture
c. licensing
d. establishing a strategic alliance
e. a merger
would be the best option for entering the