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Having good competitive intelligence about rivals’ strategies, latest actions and
announcements, resource strengths and weaknesses, and moves to improve their situation is
important because it
In seeking to predict the next moves of close or key rivals, it is useful to consider which of
these questions?
The key success factors in an industry
An industry’s key success factors
In identifying an industry’s key success factors, strategists should
Which of the following is
not
a good example of a marketing-related key success factor?
Which of the following is a good example of a manufacturing-related key success factor?
Which of the following factors should a company consider when determining if an industry
offers good prospects for attractive profits?
3-49
Evaluating whether an industry presents a sufficiently attractive business opportunity usually
does not involve a consideration of which of the following factors?
Short Answer Questions
What are the key questions that form the framework of thinking strategically about a
company’s industry and competitive environment?
Explain the meaning and significance of each of the following:
a. driving forces
b. PESTEL analysis
c. strategic group mapping
d. key success factors