True / False
1. Creativity enables entrepreneurs to differentiate their businesses from competitors so that customers will notice them.
a.
True
b.
False
True
1
2. Stage seven of Norman Seeff’s creative process represents the emotional fulfillment of the original dream.
a.
True
b.
False
True
1
3. Common types of roadblocks to creativity are personal, relational, and environmental.
a.
True
b.
False
False
1
4. The illumination step in Wallas’s creative process brings the idea to an outcome.
a.
True
b.
False
False
1
5. Discovery theory and creation theory help explain how entrepreneurial opportunities happen.
a.
True
b.
False
6. Entrepreneurs erect roadblocks that prevent them from being creative.
a.
True
b.
False
True
1
7. The environment in which a person works can either stimulate or discourage creativity.
a.
True
b.
False
8. It has been said that opportunity is the intersection of an idea and a venture capitalist.
a.
True
b.
False
9. Discover theory sees opportunity as arising from shifts in external factors.
a.
True
b.
False
10. One of the most effective ways that entrepreneurs have of finding opportunity is to see a problem and seek a solution.
a.
True
b.
False
Multiple Choice
11. Entrepreneurs differ from others who have ideas in that they know how to extract ____ from those ideas to creative
commercial potential.
a.
value
b.
creativity
c.
innovation
d.
opportunities
e.
problems
a
1
3.5 Innovation
12. ____ sees opportunity arising from shifts in external factors in the market or industry, such as regulation,
technological changes, and changes in customer preferences.
a.
Problem solving
b.
Innovation
c.
Creation theory
d.
Discovery theory
e.
Value creation
13. In ____, entrepreneurs create opportunities via their actions, reactions, and experiments around new products,
services, and business models.
a.
invention
b.
innovation
c.
creation theory
d.
discovery theory
e.
value creation
14. Creativity is the basis for ____, which is discovering something that did not exist previously.
a.
invention
b.
innovation
c.
creation theory
d.
discovery theory
e.
value creation
a
1
3.1 Creativity and Inspiration
15. ____ is finding a new way to do something or improving on an existing product or service.
a.
Invention
b.
Innovation
c.
Creation theory
d.
Discovery theory
e.
Value creation
b
1
3.1 Creativity and Inspiration
16. The creative process is difficult to study because it generally deals with:
a.
Invention
b.
Association
c.
problem solving
d.
A person’s internal thought processes
e.
An unknown process
d
1
3.1 Creativity and Inspiration
17. Which of the following is not one of the four stages of the creative process identified by Wallas?
a.
Preparation
b.
Association
c.
Incubation
d.
Illumination
e.
Verification
b
1
3.1 Creativity and Inspiration
18. No time for creativity, lack of confidence, and absence of creative skills are all examples of roadblocks to :
a.
creativity
b.
invention
c.
innovation
d.
business opportunity
e.
functional
a
1
3.1 Creativity and Inspiration
19. Creativity is the behavior that results in ____.
a.
manipulation
b.
innovation
c.
intuition
d.
illumination
e.
problem solving
b
1
3.1 Creativity and Inspiration
20. Entrepreneurs are more successful at discovering opportunities because of:
a.
Brainstorming
b.
Minimizing distractions
c.
Contemplation
d.
Alertness
e.
None of these choices
21. According to Rosabeth Moss Kanter, accountability, collaboration, and initiative are all elements of ____.
a.
innovation
b.
confidence
c.
creativity
d.
intuition
e.
invention
b
1
3.1 Creativity and Inspiration
22. Reducing some of the risk of entrepreneurship and building confidence can be achieved by ____.
a.
devoting time each day to quiet contemplation
b.
identifying a problem and solving it
c.
conducting a feasibility analysis
d.
becoming more observant
e.
using a personal network
c
1
3.1 Creativity and Inspiration
23. Closing the door, shutting off the phone, and turning off email to prepare to do some creative thinking are all
examples of how you can ____.
a.
effectively solve problems
b.
minimize distractions
c.
develop a creative culture
d.
design physical settings that inspire people to be creative
e.
All of these choices
b
1
3.1 Creativity and Inspiration
24. _____ is a technique whereby the entrepreneur breaks down a problem into its various elements.
a.
Attribute identification
b.
Creative destruction
c.
Restating the problem
d.
The decision tree
e.
All of the above
d
1
3.3 Find and Frame the Problem
25. The design-thinking process includes all of these characteristics except:
a.
Empathy
b.
Integrative thinking
c.
Confidence
d.
Optimism
e.
Collaboration
c
1
Creating Opportunity, Intro
26. Once several new ideas have been created, the natural tendency is to:
a.
Try them all
b.
Try the good ones
c.
Try the crazy ones
d.
Kill the crazy ones
e.
None of these.
d
1
3.3 Find and Frame the Problem
27. The principle of Affirmative Judgment:
a.
Finds the negative aspects of a problem definition
b.
Recognizes that the problem exists
c.
Avoids criticism for a problem definition until the positive aspects have been stated
d.
Rejects the non-starters
e.
Avoids making a decision until absolutely necessary
1
3.3 Find and Frame the Problem
28. The most challenging aspect of the problem-solving process is:
a.
Solving the problem
b.
Identifying the problem.
c.
Gathering the team for input
d.
Thinking about the problem
e.
None of these.
b
1
3.4 Develop Solutions
29. The best question to ask to define a problem is ____?
a.
how can I fix this problem
b.
who created the problem
c.
who has the solution to this problem
d.
what is the source of the problem
e.
who is affected by this problem
d
1
3.3 Find and Frame the Problem
30. Force fitting involves:
a.
Pairing random objects
b.
Assigning team workers to partners
c.
Adjusting manufacturing to comport with existing sizes
d.
Setting a deadline to formulate a solution
e.
Requiring a brainstorming session each day
1
3.3 Find and Frame the Problem
31. Which of the following rules does not apply to idea generation?
a.
Go for quantity over quality initially
b.
Capture every idea no matter how outlandish it may seem
c.
Piggyback on ideas to create new modifications
d.
Generate individual ideas first
e.
Evaluate individual ideas before modifying them
1
3.1 Creativity and Inspiration
32. The ____ produces about three times as many ideas per unit of time and these ideas are generally of much higher
quality.
a.
hybrid process
b.
group approach
c.
collaborative process
d.
team process
e.
brainwriting approach
a
1
3.1 Creativity and Inspiration
33. ____ involves getting ideas down on paper and then organizing the ideas and creating themes.
a.
Hybrid process
b.
Group approach
c.
Collaborative process
d.
Group think
e.
Brainwriting
e
1
3.1 Creativity and Inspiration
34. The principle of ____ means looking for the strengths or positive aspects of a problem definition first.
a.
Positive Reinforcement
b.
Affirmative Judgment
c.
Best Problem Definition
d.
Attribute Identification
e.
Evaluation Matrix
b
1
3.3 Find and Frame the Problem
35. ____ is concerned with the process of commercializing or extracting value from ideas.
a.
Problem identification
b.
Creativity
c.
Invention
d.
Innovation
e.
Marketing
d
1
3.5 Innovation
36. ____ is the process that moves an innovation from the laboratory to the market.
a.
Commercialization
b.
Invention
c.
Transformation
d.
Innovation
e.
Marketing
a
1
3.5 Innovation
37. The vast majority of innovations today are ____.
a.
technology-based
b.
inventions
c.
radical
d.
disruptive
e.
incremental
e
1
3.5 Innovation
38. ____ innovations can find no identifiable market in the earliest stages of development.
a.
Technology
b.
Emergent
c.
Most
d.
Disruptive
e.
Incremental
d
1
3.5 Innovation
39. One mistake that entrepreneurs frequently make when trying to solve a problem is:
a.
They don’t consider the problem long enough to develop a solution.
b.
They consider past experience, relying on patterns derived from experience.
c.
They lack the confidence to solve the problem
d.
They fix on the wrong solution.
e.
None of these choices.
b
1
3.3 Find and Frame the Problem
40. Strictly speaking, Schumpeter did not see ____ as innovation even if they generated economic growth.
a.
commercialized improvements
b.
radical improvements
c.
incremental improvements
d.
patented improvements
e.
None of these choices
1
3.5 Innovation
Subjective Short Answer
41. Discuss the activities that are involved in the creation process.
creation, manifestation, and fulfillment.
1
3.1 Creativity and Inspiration
42. Explain the principle of design thinking.
thinking is an empathy with what people (customers) want.
1
3.1 Creativity and Inspiration
43. Explain why multitasking stifles creativity.
creative that is unrelated to work.
1
3.1 Creativity and Inspiration
44. Name one technique for problem-solving.
quicker resolution.
1
3.3 Find and Frame the Problem
45. Why is it important to correctly define a problem?
solution will be adopted.
46. Identify a problem to which you developed an innovative solution. Does your solution signal a business opportunity?
Your example can be a simple as changing ingredients in a recipe.
47. What are some challenges to creativity?
48. Explain attribute identification.
49. What effects do incremental and disruptive or radical innovations have on technology?
50. Is the idea creation process is similar to the problem solving process?