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True / False
1. Creativity enables entrepreneurs to differentiate their businesses from competitors so that customers will notice them.
a.
True
b.
False
2. Stage seven of Norman Seeff's creative process represents the emotional fulfillment of the original dream.
a.
True
b.
False
3. Common types of roadblocks to creativity are personal, relational, and environmental.
a.
True
b.
False
4. The illumination step in Wallas's creative process brings the idea to an outcome.
a.
True
b.
False
5. Discovery theory and creation theory help explain how entrepreneurial opportunities happen.
a.
True
b.
False
6. Entrepreneurs erect roadblocks that prevent them from being creative.
a.
True
b.
False
7. The environment in which a person works can either stimulate or discourage creativity.
a.
True
b.
False
8. It has been said that opportunity is the intersection of an idea and a venture capitalist.
a.
True
b.
False
9. Discover theory sees opportunity as arising from shifts in external factors.
a.
True
b.
False
10. One of the most effective ways that entrepreneurs have of finding opportunity is to see a problem and seek a solution.
a.
True
b.
False
Multiple Choice
11. Entrepreneurs differ from others who have ideas in that they know how to extract ____ from those ideas to creative
commercial potential.
a.
value
b.
creativity
c.
innovation
d.
opportunities
e.
problems
12. ____ sees opportunity arising from shifts in external factors in the market or industry, such as regulation,
technological changes, and changes in customer preferences.
a.
Problem solving
b.
Innovation
c.
Creation theory
d.
Discovery theory
e.
Value creation
13. In ____, entrepreneurs create opportunities via their actions, reactions, and experiments around new products,
services, and business models.
a.
invention
b.
innovation
c.
creation theory
d.
discovery theory
e.
value creation
14. Creativity is the basis for ____, which is discovering something that did not exist previously.
a.
invention
b.
innovation
c.
creation theory
d.
discovery theory
e.
value creation
15. ____ is finding a new way to do something or improving on an existing product or service.
a.
Invention
b.
Innovation
c.
Creation theory
d.
Discovery theory
e.
Value creation
16. The creative process is difficult to study because it generally deals with:
a.
Invention
b.
Association
c.
problem solving
d.
A person’s internal thought processes
e.
An unknown process
17. Which of the following is not one of the four stages of the creative process identified by Wallas?
a.
Preparation
b.
Association
c.
Incubation
d.
Illumination
e.
Verification
18. No time for creativity, lack of confidence, and absence of creative skills are all examples of roadblocks to :
a.
creativity
b.
invention
c.
innovation
d.
business opportunity
e.
functional
19. Creativity is the behavior that results in ____.
a.
manipulation
b.
innovation
c.
intuition
d.
illumination
e.
problem solving
20. Entrepreneurs are more successful at discovering opportunities because of:
a.
Brainstorming
b.
Minimizing distractions
c.
Contemplation
d.
Alertness
e.
None of these choices
21. According to Rosabeth Moss Kanter, accountability, collaboration, and initiative are all elements of ____.
a.
innovation
b.
confidence
c.
creativity
d.
intuition
e.
invention
22. Reducing some of the risk of entrepreneurship and building confidence can be achieved by ____.
a.
devoting time each day to quiet contemplation
b.
identifying a problem and solving it
c.
conducting a feasibility analysis
d.
becoming more observant
e.
using a personal network
23. Closing the door, shutting off the phone, and turning off email to prepare to do some creative thinking are all
examples of how you can ____.
a.
effectively solve problems
b.
minimize distractions
c.
develop a creative culture
d.
design physical settings that inspire people to be creative
e.
All of these choices
24. _____ is a technique whereby the entrepreneur breaks down a problem into its various elements.
a.
Attribute identification
b.
Creative destruction
c.
Restating the problem
d.
The decision tree
e.
All of the above
25. The design-thinking process includes all of these characteristics except:
a.
Empathy
b.
Integrative thinking
c.
Confidence
d.
Optimism
e.
Collaboration
26. Once several new ideas have been created, the natural tendency is to:
a.
Try them all
b.
Try the good ones
c.
Try the crazy ones
d.
Kill the crazy ones
e.
None of these.
27. The principle of Affirmative Judgment:
a.
Finds the negative aspects of a problem definition
b.
Recognizes that the problem exists
c.
Avoids criticism for a problem definition until the positive aspects have been stated
d.
Rejects the non-starters
e.
Avoids making a decision until absolutely necessary
28. The most challenging aspect of the problem-solving process is:
a.
Solving the problem
b.
Identifying the problem.
c.
Gathering the team for input
d.
Thinking about the problem
e.
None of these.
29. The best question to ask to define a problem is ____?
a.
how can I fix this problem
b.
who created the problem
c.
who has the solution to this problem
d.
what is the source of the problem
e.
who is affected by this problem
30. Force fitting involves:
a.
Pairing random objects
b.
Assigning team workers to partners
c.
Adjusting manufacturing to comport with existing sizes
d.
Setting a deadline to formulate a solution
e.
Requiring a brainstorming session each day
31. Which of the following rules does not apply to idea generation?
a.
Go for quantity over quality initially
b.
Capture every idea no matter how outlandish it may seem
c.
Piggyback on ideas to create new modifications
d.
Generate individual ideas first
e.
Evaluate individual ideas before modifying them
32. The ____ produces about three times as many ideas per unit of time and these ideas are generally of much higher
quality.
a.
hybrid process
b.
group approach
c.
collaborative process
d.
team process
e.
brainwriting approach
33. ____ involves getting ideas down on paper and then organizing the ideas and creating themes.
a.
Hybrid process
b.
Group approach
c.
Collaborative process
d.
Group think
e.
Brainwriting
34. The principle of ____ means looking for the strengths or positive aspects of a problem definition first.
a.
Positive Reinforcement
b.
Affirmative Judgment
c.
Best Problem Definition
d.
Attribute Identification
e.
Evaluation Matrix
35. ____ is concerned with the process of commercializing or extracting value from ideas.
a.
Problem identification
b.
Creativity
c.
Invention
d.
Innovation
e.
Marketing
36. ____ is the process that moves an innovation from the laboratory to the market.
a.
Commercialization
b.
Invention
c.
Transformation
d.
Innovation
e.
Marketing
37. The vast majority of innovations today are ____.
a.
technology-based
b.
inventions
c.
radical
d.
disruptive
e.
incremental
38. ____ innovations can find no identifiable market in the earliest stages of development.
a.
Technology
b.
Emergent
c.
Most
d.
Disruptive
e.
Incremental
39. One mistake that entrepreneurs frequently make when trying to solve a problem is:
a.
They don’t consider the problem long enough to develop a solution.
b.
They consider past experience, relying on patterns derived from experience.
c.
They lack the confidence to solve the problem
d.
They fix on the wrong solution.
e.
None of these choices.
40. Strictly speaking, Schumpeter did not see ____ as innovation even if they generated economic growth.
a.
commercialized improvements
b.
radical improvements
c.
incremental improvements
d.
patented improvements
e.
None of these choices
Subjective Short Answer
41. Discuss the activities that are involved in the creation process.
42. Explain the principle of design thinking.
43. Explain why multitasking stifles creativity.
44. Name one technique for problem-solving.
45. Why is it important to correctly define a problem?
46. Identify a problem to which you developed an innovative solution. Does your solution signal a business opportunity?
Your example can be a simple as changing ingredients in a recipe.
47. What are some challenges to creativity?
48. Explain attribute identification.
49. What effects do incremental and disruptive or radical innovations have on technology?
50. Is the idea creation process is similar to the problem solving process?
