Although it is a popular product, Apple makes little profit from each song downloaded through
iTunes. Why does Apple charge only $0.99 to download a song?
Apple cannot raise the price above $0.99 per song because consumers can download songs at
even lower prices from Apple’s competitors.
Apple plans to increase the price of downloading songs after it sells a large enough number of
iPods.
Although Apple makes a small amount of profit per song, total profit is large because the
quantity sold is large.
The low price makes it more likely that consumers will buy iPods, which are relatively
expensive.
Starting in the 1960s researchers predicted that flat–screen televisions produced with liquid crystal
displays (LCD) would be sold to the public. But technical problems delayed the manufacture and
sale of LCD televisions until the late 1990s. What was this technical problem?
It was not until the 1990s that satellite television signals enabled consumers to watch
programming from many countries. This led to a large increase in demand and made the sale
of LCD televisions profitable.
Until the 1990s relatively few channels were available for consumers to watch. After cable
and satellite television became popular consumers were able to watch many more stations;
this led to an increase in the demand for LCD televisions.
Until the 1990s only very small screens could be economically produced. These screens were
not popular with consumers. New technology resulted in larger screens.
There was no way to make very thin, clean television screens until 1999 when Corning, Inc.
finally developed a process to do this.
Prices of California Merlot wine (assume that this is a normal good) have risen steadily in recent
years. Over this same period, prices for French oak barrels used for wine storage have dropped and
consumer incomes have risen. Which of the following best explains the rising prices of California
Merlots?
The demand curve for Merlot has shifted to the right faster than the supply curve has shifted
to the right.
The demand curve and the supply curve for Merlot have both shifted to the left.
The supply curve for Merlot has shifted to the right faster than the demand curve has shifted
to the right.
The supply curve for Merlot has shifted to the right while the demand curve for Merlot has
shifted to the left.