1. Cleaners & Solvents, Inc. (CSI), engages in deceptive advertising when
it markets its product Dirt Remover as able to kill germs over long
periods of time. In an action against CSI regarding Dirt Remover, the
firm is ordered to stop its false advertising of Dirt Remover and other
products. This is
a. a counteradvertising order.
b. a multiple product order.
c. a “cooling–off” law.
d. a validation notice.
1. GR8 Fashion, Inc., complains to the Federal Trade Commission (FTC)
about an ad broadcast by Hy-Time Clothes Company, GR8’s
competitor. The FTC investigates and concludes that the ad is
deceptive. The FTC’s next step is to
a. conduct negotiations between the competitors.
b. draft a formal complaint.
c. issue a cease-and-desist order.
d. permit GR8 to broadcast similarly deceptive counteradvertising.