1. Tonya and many other consumers complain to the Federal Trade
Commission (FTC) that a Whoopie Wonders Company ad is deceptive.
The FTC’s first step is to
a. draft a formal complaint.
b. investigate.
c. issue a cease-and-desist order.
d. require counteradvertising.
1. Penny Stock Company faxes ads to Quality Personnel Corporation and
other businesses without the recipients’ permission. This is
a. illegal.
b. legal and smart because such ads are generally cheap.
c. legal but not smart because such ads are generally ineffective.
d. legal but only potentially smart, depending on the response rate.
1. To generate sales, Yakkity-Yak, Inc., uses phone solicitation. Under
federal law, in soliciting business, Yakkity-Yak’s telemarketers must