A vertical merger may result in expansion of operations in an existing product line and elimination
of a competitor.
A white knight is a takeover defense in which a firm issues securities that give their holders certain
rights that become effective when a takeover is attempted and that make the target firm less
desirable to a hostile acquirer.
Popular takeover defense methods include white knights, poison pills, greenmail and golden
parachutes.
A conglomerate merger is a merger combining firms in unrelated businesses.
Primary motives for merging include growth or diversification, synergy, fund raising, increased
managerial skill or technology, tax considerations, increased ownership liquidity, and defense
against takeovers.
A vertical merger is a merger of two firms in the same line of business.
A poison pill is a takeover defense in which the target firm finds an acquirer more to its liking than
the initial hostile acquirer and prompts the two to compete to take over the firm.
A horizontal merger is a merger in which one firm acquires another firm in the same general
industry but neither in the same line of business nor a supplier or customer.
The overriding goal for merging is the maximization of the owners’ wealth as reflected in the
acquirer’s share price.
Firms’ motives to merge include growth or diversification, synergy, fundraising, tax considerations,
and defense against takeover.