Decision Making 20-3
7. A company that manufactures designer jeans is contemplating whether to increase its advertising
budget by $1 million for next year. If the expanded advertising campaign is successful, the company
expects sales to increase by $1.6 million next year. If the advertising campaign fails, the company
expects sales to increase by only $400,000 next year. If the advertising budget is not increased, the
company expects sales to increase by $200,000. Identify the actions in this decision-making problem.
a) Two choices: (1) increase the budget and (2) do not increase the budget.
b) Two possibilities: (1) campaign is successful and (2) campaign is not successful.
c) Four consequences resulting from the Increase/Do Not Increase and Successful/Not
Successful combinations.
d) The increase in sales dollars next year.
8. A company that manufactures designer jeans is contemplating whether to increase its advertising
budget by $1 million for next year. If the expanded advertising campaign is successful, the company
expects sales to increase by $1.6 million next year. If the advertising campaign fails, the company
expects sales to increase by only $400,000 next year. If the advertising budget is not increased, the
company expects sales to increase by $200,000. Identify the outcomes in this decision-making
problem.
a) Two choices: (1) increase the budget and (2) do not increase the budget.
b) Two possibilities: (1) campaign is successful and (2) campaign is not successful.
c) Four consequences resulting from the Increase/Do Not Increase and Successful/Not
Successful combinations.
d) The increase in sales dollars next year.
9. A company that manufactures designer jeans is contemplating whether to increase its advertising
budget by $1 million for next year. If the expanded advertising campaign is successful, the company
expects sales to increase by $1.6 million next year. If the advertising campaign fails, the company
expects sales to increase by only $400,000 next year. If the advertising budget is not increased, the
company expects sales to increase by $200,000. Identify the payoffs in this decision-making problem.
a) Two choices: (1) increase the budget and (2) do not increase the budget.
b) Two possibilities: (1) campaign is successful and (2) campaign is not successful.
c) Four consequences resulting from the Increase/Do Not Increase and Successful/Not
Successful combinations.
d) The increase in sales dollars next year.