15. Richard believes the United States is the greatest nation on earth and that all other countries should
subscribe to our system of democracy and human rights. Therefore, he expects his overseas sales reps
to follow American business practices. This is an example of _________ _____________.
16. Carlos understands that cultures develop different standards and practices that govern how business is
conducted. He is careful to observe local customs when he interacts with foreign companies. Carlos
is practicing ___________ _____________.
17. Franco treats his customers with respect. He is always truthful, even if it means losing a sale. He
uses high quality materials and careful craftsmanship. If he can’t meet a customer’s deadline, he says
so. His customers appreciate his integrity, which has helped to build ________ between them and
Franco.
18. When her employees review a situation, they sometimes ask themselves, “What would Marcella do in
this situation?” They know her __________ ____________ have helped to build the business on a
foundation of integrity and serve as a guide for their own decisions.
19. As her business grew, Gretchen could not spend as much time individually with her employees. She
wanted to make sure her values and beliefs permeated the entire organization so she prepared a ____
__ ______ for distribution to all her employees so everyone could follow the same guiding principles.
20. The purpose of the ___________ _________ _________ is to promote ethical conduct on the part of
all businesses in a region.