Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
Objective: 2.2
26. The three primary factors that threaten stability are inflation, deflation, and unemployment.
a. True
b. False
Difficulty: 2 Page-Reference: 45
Question ID: 02-2-145 Skill: Knowledge
Objective: 2.2
27. Inflation occurs when there are increased goods and services for sale.
a. True
b. False
Difficulty: 1 Page-Reference: 45
Question ID: 02-2-146 Skill: Comprehension
Objective: 2.2
28. The only real effect of inflation is to increase the purchasing power of a person’s money.
a. True
b. False
Difficulty: 2 Page-Reference: 45
Question ID: 02-2-147 Skill: Comprehension
Objective: 2.2
29. The consumer price index (CPI) is a measure of the prices of typical products purchased by
consumers.
a. True
b. False
Difficulty: 1 Page-Reference: 46
Question ID: 02-2-148 Skill: Knowledge
Objective: 2.2
30. The items in the typical “basket of goods” that are included in the consumer price index has not
changed much over the years so that current figures are comparable with historical figures.
a. True
b. False
Difficulty: 1 Page-Reference: 46
Question ID: 02-2-149 Skill: Comprehension
Objective: 2.2
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
31. The proportion of personal income that consumers spend on necessities like food and housing
has declined during the past 40 years.
a. True
b. False
Difficulty: 2 Page-Reference: 46
Question ID: 02-2-150 Skill: Knowledge
Objective: 2.2
32. Unemployment reflects the joblessness level of the adult population in an economic system,
whether or not they are actively seeking work.
a. True
b. False
Difficulty: 1 Page-Reference: 47
Question ID: 02-2-151 Skill: Comprehension
Objective: 2.2
33. When unemployment is low, businesses tend to raise the wages that they are willing to pay.
a. True
b. False
Difficulty: 2 Page-Reference: 47
Question ID: 02-2-152 Skill: Application
Objective: 2.2
34. Levi is temporarily unemployed while he looks for a new job. Levi is experiencing frictional
unemployment.
a. True
b. False
Difficulty: 2 Page-Reference: 47
Question ID: 02-2-153 Skill: Comprehension
Objective: 2.2
35. Cyclical unemployment occurs as a result of a downturn in the business cycle.
a. True
b. False
Difficulty: 2 Page-Reference: 47
Question ID: 02-2-154 Skill: Comprehension
Objective: 2.2
36. Ted has not worked in 5 years and has given up finding a job. He is counted in the ranks of the
unemployed.
a. True
b. False
Difficulty: 2 Page-Reference: 47
Question ID: 02-2-155 Skill: Comprehension
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
Objective: 2.2
37. Full employment is impossible.
a. True
b. False
Difficulty: 2 Page-Reference: 47
Question ID: 02-2-156 Skill: Comprehension
Objective: 2.2
38. In order to achieve full employment, government economists require that each business establish
that as a goal.
a. True
b. False
Difficulty: 2 Page-Reference: 47
Question ID: 02-2-157 Skill: Comprehension
Objective: 2.2
39. Full employment means that everyone who wants to work has an opportunity to do so.
a. True
b. False
Difficulty: 1 Page-Reference: 47
Question ID: 02-2-158 Skill: Knowledge
Objective: 2.2
40. Sharon is unemployed while she gets training for a new job. Sharon is experiencing cyclical
unemployment.
a. True
b. False
Difficulty: 2 Page-Reference: 47
Question ID: 02-2-159 Skill: Comprehension
Objective: 2.2
41. Agricultural efficiency in Canada has shown only slight improvement in the last century because
only a small percentage of the population works in agriculture.
a. True
b. False
Difficulty: 2 Page-Reference: 39
Question ID: 02-2-160 Skill: Comprehension
Objective: 2.2
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
42. Stability, as an economic goal, is a condition in which there is a balance between money available
and goods produced.
a. True
b. False
Difficulty: 2 Page-Reference: 48
Question ID: 02-2-161 Skill: Comprehension
Objective: 2.2
43. Generally speaking, fiscal policy is more effective than monetary policy.
a. True
b. False
Difficulty: 2 Page-Reference: 48
Question ID: 02-2-162 Skill: Comprehension
Objective: 2.2
44. Although many people associate technology with manufacturing, it is also a significant force in the
service sector.
a. True
b. False
Difficulty: 2 Page-Reference: 49
Question ID: 02-2-163 Skill: Comprehension
Objective: 2.3
45. Cycle time is the time, from beginning to end, that it takes a firm to accomplish some recurring
activity or function.
a. True
b. False
Difficulty: 2 Page-Reference: 51
Question ID: 02-2-164 Skill: Knowledge
Objective: 2.3
46. Businesses have found that they can be more competitive if they are able to increase cycle times.
a. True
b. False
Difficulty: 2 Page-Reference: 51
Question ID: 02-2-165 Skill: Comprehension
Objective: 2.3
47. Technology transfer is more important than R&D intensity.
a. True
b. False
Difficulty: 2 Page-Reference: 52
Question ID: 02-2-166 Skill: Comprehension
Objective: 2.3
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
48. R&D spending in Canada in 2010 totalled about $15 billion.
a. True
b. False
Difficulty: 2 Page-Reference: 49
Question ID: 02-2-167 Skill: Knowledge
Objective: 2.3
49. Khalid is a research chemist who is continually experimenting with how chemical compounds
behave. He knows that his activity might or might not result in a marketable product. Kahlid is engaged in
pure research.
a. True
b. False
Difficulty: 2 Page-Reference: 49
Question ID: 02-2-168 Skill: Comprehension
Objective: 2.3
50. In Canada, the private sector accounts for more than half of all R&D expenditures.
a. True
b. False
Difficulty: 2 Page-Reference: 49
Question ID: 02-2-169 Skill: Knowledge
Objective: 2.3
51. Canada’s R&D expenditures (as a percent of GDP) lag behind those of the U.S. because many
Canadian businesses are subsidiaries of large U.S. companies, and those companies carry out their R&D
in the United States.
a. True
b. False
Difficulty: 2 Page-Reference: 49
Question ID: 02-2-170 Skill: Comprehension
Objective: 2.3
52. Canada’s R&D expenditures are much smaller than those of the U.S. in total dollar terms, but
when measured as a percent of GDP, Canada’s R&D expenditures exceed those in the U.S.
a. True
b. False
Difficulty: 2 Page-Reference: 49
Question ID: 02-2-171 Skill: Comprehension
Objective: 2.3
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
53. Enterprise Resource Planning is an example of a process technology.
a. True
b. False
Difficulty: 1 Page-Reference: 52
Question ID: 02-2-172 Skill: Comprehension
Objective: 2.3
54. Company-wide processes, such as materials management, production planning, order
management, and financial reporting, can all be managed by enterprise resource planning.
a. True
b. False
Difficulty: 2 Page-Reference: 52
Question ID: 02-2-173 Skill: Knowledge
Objective: 2.3
55. R&D intensity refers to R&D spending as a percentage of a company’s sales revenue.
a. True
b. False
Difficulty: 2 Page-Reference: 51
Question ID: 02-2-174 Skill: Knowledge
Objective: 2.3
56. Political stability is an important factor in international firms because no business wants to set up
shop in another country unless trade relationships with that country are well defined and stable.
a. True
b. False
Difficulty: 1 Page-Reference: 54
Question ID: 02-2-175 Skill: Comprehension
Objective: 2.4
57. A product such as bicycles can be marketed in much the same way in Canada and China.
a. True
b. False
Difficulty: 2 Page-Reference: 56
Question ID: 02-2-176 Skill: Application
Objective: 2.5
58. Customer preferences must be taken into consideration across national boundaries, but not
generally within the same country.
a. True
b. False
Difficulty: 2 Page-Reference: 56
Question ID: 02-2-177 Skill: Application
Objective: 2.5
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
59. Whiskey, vodka, gin, and cigarettes are less commonly used today than they were just a few
years ago.
a. True
b. False
Difficulty: 1 Page-Reference: 56
Question ID: 02-2-178 Skill: Knowledge
Objective: 2.5
60. Socio-cultural factors influence the way workers in a society feel about their jobs; the job can have
meaningful social significance or it can simply be a means to an end.
a. True
b. False
Difficulty: 2 Page-Reference: 56
Question ID: 02-2-179 Skill: Comprehension
Objective: 2.5
61. Product life cycles are somewhat longer than they were 20 years ago because products have
become more complex.
a. True
b. False
Difficulty: 1 Page-Reference: 57
Question ID: 02-2-180 Skill: Comprehension
Objective: 2.6
62. Viral marketing uses word of mouth to spread information from customer to customer.
a. True
b. False
Difficulty: 2 Page-Reference: 61
Question ID: 02-2-181 Skill: Knowledge
Objective: 2.6
63. An example of a merger would be the joining of Canadian National Railways with the Illinois
Central Railroad.
a. True
b. False
Difficulty: 2 Page-Reference: 61–62
Question ID: 02-2-182 Skill: Comprehension
Objective: 2.7
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
64. A hostile takeover occurs when one organization buys enough of another company’s shares to
take control of that company even though that company may be opposed to the takeover.
a. True
b. False
Difficulty: 2 Page-Reference: 63
Question ID: 02-2-183 Skill: Knowledge
Objective: 2.7
65. In an acquisition, one firm simply buys another firm, whereas in a merger the consolidation is
more collaborative.
a. True
b. False
Difficulty: 1 Page-Reference: 61
Question ID: 02-2-184 Skill: Knowledge
Objective: 2.7
66. When Agricore and United Grain Growers merged to form Agricore United, this was an example
of a vertical merger.
a. True
b. False
Difficulty: 1 Page-Reference: 62
Question ID: 02-2-185 Skill: Comprehension
Objective: 2.7
67. When Adolph Coors Co. merged with Molson Inc., this was an example of a horizontal merger.
a. True
b. False
Difficulty: 1 Page-Reference: 62
Question ID: 02-2-186 Skill: Comprehension
Objective: 2.7
68. The majority of companies that have adopted ESOPs have experienced improvement in both
sales and profits.
a. True
b. False
Difficulty: 1 Page-Reference: 63
Question ID: 02-2-187 Skill: Knowledge
Objective: 2.7
1. What is an organizational boundary?
Difficulty: 2 Page-Reference: 38
Question ID: 02-3-188 Skill: Knowledge
Objective: 2.1
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
2. List five dimensions of the external environment of business organizations.
Difficulty: 2 Page-Reference: 39–40
Question ID: 02-3-189 Skill: Knowledge
Objective: 2.1
3. What is the main measure of growth in the business cycle?
Difficulty: 2 Page-Reference: 41
Question ID: 02-3-190 Skill: Knowledge
Objective: 2.2
4. How is GDP per capita calculated?
Difficulty: 2 Page-Reference: 43
Question ID: 02-3-191 Skill: Application
Objective: 2.2
5. List the three key goals of the Canadian economic system.
Difficulty: 1 Page-Reference: 39
Question ID: 02-3-192 Skill: Knowledge
Objective: 2.2
6. Under what circumstances can inflation be a positive factor?
Difficulty: 2 Page-Reference: 45
Question ID: 02-3-193 Skill: Comprehension
Objective: 2.2
7. What is the national debt?
Difficulty: 1 Page-Reference: 44
Question ID: 02-3-194 Skill: Comprehension
Objective: 2.2
8. What are the three primary factors that threaten economic stability?
Difficulty: 1 Page-Reference: 45
Question ID: 02-3-195 Skill: Knowledge
Objective: 2.2
9. What is measured by the consumer price index (CPI)?
Difficulty: 1 Page-Reference: 46
Question ID: 02-3-196 Skill: Comprehension
Objective: 2.2
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
10. What is reflected in the real GDP?
Difficulty: 2 Page-Reference: 43
Question ID: 02-3-197 Skill: Comprehension
Objective: 2.2
11. What is the national debt?
Difficulty: 2 Page-Reference: 44
Question ID: 02-3-198 Skill: Comprehension
Objective: 2.2
12. Define the term unemployment.
Difficulty: 2 Page-Reference: 47
Question ID: 02-3-199 Skill: Knowledge
Objective: 2.2
13. What is cyclical unemployment?
Difficulty: 2 Page-Reference: 47
Question ID: 02-3-200 Skill: Knowledge
Objective: 2.2
14. What is a recession?
Difficulty: 2 Page-Reference: 40
Question ID: 02-3-201 Skill: Knowledge
Objective: 2.2
15. What is R&D intensity?
Difficulty: 1 Page-Reference: 51
Question ID: 02-3-202 Skill: Knowledge
Objective: 2.3
16. Why are customer preferences and tastes important to business?
Difficulty: 1 Page-Reference: 56
Question ID: 02-3-203 Skill: Comprehension
Objective: 2.4
17. List the five forces in Porter‘s model.
Difficulty: 1 Page-Reference: 58–60
Question ID: 02-3-204 Skill: Knowledge
Objective: 2.6
18. What is meant by the term core competencies?
Difficulty: 2 Page-Reference: 60
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
Question ID: 02-3-205 Skill: Knowledge
Objective: 2.6
19. What is outsourcing?
Difficulty: 2 Page-Reference: 60
Question ID: 02-3-206 Skill: Knowledge
Objective: 2.6
20. What is a process?
Difficulty: 2 Page-Reference: 61
Question ID: 02-3-207 Skill: Knowledge
Objective: 2.6
21. What is a vertical merger?
Difficulty: 2 Page-Reference: 62
Question ID: 02-3-208 Skill: Knowledge
Objective: 2.7
1. How might moderate unemployment and low inflation affect a McDonald’s restaurant?
Difficulty: 3 Page-Reference: 45–47
Question ID: 02-4-209 Skill: Application
Objective: 2.2
2. How does GNP differ from GDP? Give an example of a product that would be included in Canada’s
GNP, but not its GDP.
Difficulty: 3 Page-Reference: 41–42
Question ID: 02-4-210 Skill: Comprehension
Objective: 2.2
3. How does the national debt affect economic growth?
Difficulty: 3 Page-Reference: 44
Question ID: 02-4-211 Skill: Comprehension
Objective: 2.2
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
4. What is inflation and how does it threaten economic stability?
Difficulty: 3 Page-Reference: 45–46
Question ID: 02-4-212 Skill: Comprehension
Objective: 2.2
5. What is unemployment? How does low unemployment threaten economic stability?
Difficulty: 3 Page-Reference: 47
Question ID: 02-4-213 Skill: Comprehension
Objective: 2.2
6. What are some of the solutions to Canada’s low productivity growth rate problem?
Difficulty: 3 Page-Reference: 50
Question ID: 02-4-214 Skill: Application
Objective: 2.2
7. How is the effectiveness of the government’s attempts to manage Canada’s economy measured?
Briefly explain each tool.
Difficulty: 2 Page-Reference: 41–45
Question ID: 02-4-215 Skill: Comprehension
Objective: 2.2
8. Draw a model of the business cycle that depicts each of its four phases.
Difficulty: 2 Page-Reference: 42
Question ID: 02-4-216 Skill: Knowledge
Objective: 2.2
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
9. What are the pros and cons of prolonged economic stability?
Difficulty: 2 Page-Reference: 48
Question ID: 02-4-217 Skill: Comprehension
Objective: 2.2
10. List and describe the three factors that threaten stability.
Difficulty: 1 Page-Reference: 45–47
Question ID: 02-4-218 Skill: Knowledge
Objective: 2.2
2. deflation—a period of generally falling prices
3. unemployment—the level of joblessness among people actively seeking work in an economic system
11. List and discuss the 4 different types of unemployment, using examples to demonstrate the
different types.
Difficulty: 2 Page-Reference: 47
Question ID: 02-4-219 Skill: Comprehension
Objective: 2.2
12. Why is it important for businesses to be aware of trends in the political-legal environment?
Difficulty: 3 Page-Reference: 54–55
Question ID: 02-4-220 Skill: Application
Objective: 2.3
13. What is outsourcing? Give an example of outsourcing.
Difficulty: 3 Page-Reference: 60
Question ID: 02-4-221 Skill: Comprehension
Objective: 2.6
14. Describe three advantages of outsourcing.
Difficulty: 3 Page-Reference: 60
Question ID: 02-4-222 Skill: Comprehension
Objective: 2.6
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
15. Describe at least three disadvantages of outsourcing.
Difficulty: 3 Page-Reference: 60
Question ID: 02-4-223 Skill: Comprehension
Objective: 2.6
16. What is viral marketing and why do firms use it?
Difficulty: 3 Page-Reference: 61
Question ID: 02-4-224 Skill: Comprehension
Objective: 2.6
17. What is a vertical merger? Provide an example.
Difficulty: 3 Page-Reference: 62
Question ID: 02-4-225 Skill: Comprehension
Objective: 2.7
18. How does poison pill strategy work?
Difficulty: 3 Page-Reference: 63
Question ID: 02-4-226 Skill: Comprehension
Objective: 2.7