Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 2—Understanding the Environments of Business
98. Many firms use ________ to provide cafeteria operations for their customers.
a. enterprise management
b. disruption management
c. outsourcing
d. core competencies
e. vertical integration
Difficulty: 2 Page-Reference: 60
Question ID: 02-1-98 Skill: Knowledge
Objective: 2.6
99. Martin, the CEO of a Canadian company that emphasizes social responsibility, observes that
there are disadvantages associated with the company’s planned increase in globalizing its production.
What disadvantage is Martin most likely thinking about?
a. Large job losses in Canada.
b. Greater disparities in living standards.
c. Reducing trade barriers between countries.
d. Job losses in developing markets.
e. Increased foreign competition.
Difficulty: 2 Page-Reference: 60
Question ID: 02-1-99 Skill: Analysis
Objective: 2.6
100. Which of the following best describes viral marketing?
a. The strategy of paying suppliers and distributors to perform certain business processes or to
provide needed materials and resources
b. An approach by which firms move away from department-oriented organization and toward
process-oriented team structures that cut across old departmental boundaries
c. The strategy of owning the means by which an organization produces goods or services
d. Any activity that adds value to some input by transforming it into an output for an internal or
external customer
e. The strategy of using the internet and word-of-mouth marketing to spread product information
Difficulty: 2 Page-Reference: 61
Question ID: 02-1-100 Skill: Comprehension
Objective: 2.6
101. ________ uses games, contests, chat rooms, and bulletin boards to encourage potential
customers to try out products and tell other people about them.
a. Relationship marketing
b. Business process management
c. Enterprise planning
d. Vertical integration
e. Viral marketing
Difficulty: 2 Page-Reference: 61
Question ID: 02-1-101 Skill: Comprehension
Objective: 2.6