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Chapter 19
The Research Report
a. Because the research report is all that most executives will see of a project, it is
the basis for their evaluation of the research project.
b. If the research team has worked exceptionally hard on the project at hand, a
sloppy report will still show the amount of effort explained.
c. Executives are easily convinced of the usefulness of the report's findings with a
lot of statistics in the body of the report.
d. The research report does not need to describe the research method because it is
over the heads of the audience.
e. They are all false.
a. The research report is the end product of the research process.
b. The fundamental criterion by which research reports are evaluated is
communication with the reader.
c. The report reader is the only reason to prepare a research report.
d. The intended use of the research report does not affect the content of the report.
e. The research report criteria of completeness, accuracy, clarity, and conciseness
are related.
report?
a. The reader's technical sophistication.
b. The reader's interest.
c. The circumstances surrounding the research.
d. The intended use of the report.
e. They all affect the content.
a. complete
b. accuracy
c. conciseness
d. statistical sophistication
e. all of the above are report criteria
a. The research report represents the end product of the research process. No matter
what the proficiency with which all previous steps have been dispatched, the
project will be no more successful than the research report.
b. The audience determines the type of report. Researchers must make every effort
to acquaint themselves with the specific preferences of their audience. They
should not consider these preferences as unalterable, but any deviations from
them should be made with reason and not from ignorance.
c. The fundamental criterion by which research reports are evaluated is
communication with the reader.
d. The technical capacity of the reader is unimportant as far as the research report is
concerned. Rather, the reader's interest is critical in determining the content of
the report. An interested reader should be expected to overcome any difficulties
he or she might have in understanding the report because of limited technical
expertise.
e. All of the above statements are true.
a. The technical sophistication of the report reader should act as a guide for the
technical sophistication of the project.
b. Technical jargon impresses the report reader.
c. The technical capacity of the reader is unimportant as far as the research report is
concerned. Rather, the reader's interest is critical in determining the content of
the report.
d. Both a and b are correct.
e. All of the above are correct.
a. clear if it provides all the information the readers need in a language they
understand.
b. incomplete only when it is too brief.
c. determined by the reader's interest and abilities.
d. capable of generating inaccuracies due to inept phrasing, illogical reasoning, and
mishandling of the data.
e. hard to tailor to a group of executives.
a. is too brief.
b. includes interesting but not vital information.
c. is too long.
d. includes statistical calculations unfamiliar to the reader.
e. all of the above are sources of report incompleteness.
a. brief reports.
b. illogical reasoning.
c. mishandling of data.
d. a and b.
e. b and c.
a. In general, the amount of detail contained in the research report should be
inversely proportional to the amount of direct control the user can exercise over
the areas under discussion.
b. A good rule of thumb in report writing is to include all those findings that might
be of interest to the reader.
c. One particularly helpful technique for securing conciseness in a research report is
to read the draft aloud.
d. The true summary is an abstract of the whole report in which everything is
restated in condensed form.
e. All of the above statements are false.
a. Most reports are clear.
b. A good way to ensure the research report is clear is to make an outline of the
major points.
c. A report writer should generally include everything corresponding to the project
in the report.
d. A good rule of thumb in report writing is to include all those findings that might
be of interest to the reader.
e. They are all false.
a. A true summary gives the high points of the entire body of the report.
b. A good test of a summary is its self-sufficiency in that a summary should not
require the appended full report but should be able to stand on its own.
c. A good summary contains background information, important results, and
conclusions.
d. Headings and subheadings should always be used to organize a summary.
e. The purpose of the introduction in the summary is to provide the reader with the
minimal background to appreciate the results, conclusions, and recommendations
of the study.
a. statements as to whether the results are based on primary or secondary data
b. description of the sampling plan
c. discussion of the method of analysis
d. conclusions
e. statement of the limitations of the study
a. headings and subheadings.
b. background information.
c. conclusions.
d. a and c.
e. b and c.
a. introductory information providing background for the research
b. important results
c. conclusions
d. headings and subheadings
e. all the above are part of the good summary
a. the hypotheses that guided the research project.
b. who authorized the research project.
c. the objective(s) of the research project.
d. a and c.
e. all of the above should be included in the summary's introduction.
a. the introduction.
b. the good summary.
c. the true summary.
d. the body.
e. the conclusions.
a. A good test of a summary is self-sufficient in that a summary should not require
the appended full report but should be able to stand on its own.
b. In general, it is not desirable for the researcher to draw conclusions in the written
report. Rather they should limit their reports to presentation of the facts and
should let the reader draw his or her own inferences from this presentation.
c. The good summary in a research report contains the necessary introductory
information to provide background, and the important results and conclusions.
d. The true summary is an abstract of the whole report in which everything is
restated in condensed form.
e. As a general rule, the research report with wide distribution will require a more
extensive introduction than a report for a narrow audience since a major purpose
of the introduction is to provide the background information the reader needs to
appreciate the discussion in the body of the report.
a research report?
a. definitions of unfamiliar terms or terms with a specific usage in the report
b. background history to the research and the report
c. specific objectives of the research
d. hypotheses guiding the study
e. description of the sampling frame and sampling plan
a. Definitions of unfamiliar terms should be included in the introduction.
b. The introduction should not state the specific objectives of the research.
c. The report reader should be made familiar with the relationship between the
research project and other related work.
d. The body of the report is one of the hardest sections to write in that it is important
that the reader be told what was done, and why it was done, without the use of
technical jargon.
e. There is a difference in conclusions and recommendations.
report, except
a. the definition of the population.
b. what was done.
c. how the sample was chosen.
d. why the procedure chosen was used.
e. all of the above should be included in the body of the report; sampling section.
followed:
a. try to address more than one problem in the table.
b. place figures in ascending order.
c. round percentages to the second decimal place.
d. none of the above.
e. all of the above.
a. A conclusion is an opinion of what future action should be taken.
b. In general, it is not desirable for the researcher to draw conclusions in the written
report. Rather they should limit their reports to presentations of the facts and
should let the reader draw his or her own inferences from this presentation.
c. If a report is to be read by one familiar with the research topic, an introduction is
unnecessary.
d. As a general rule, the research report with a wide distribution will require a more
extensive introduction than a report for a narrow audience since a major purpose
of the introduction is to provide the background information the reader needs to
appreciate the discussion in the body of the report.
e. In general, the amount of detail contained in the research report should be
inversely proportional to the amount of direct control the user can exercise over
the areas under discussion.
a. Description of the sampling frame and sampling plan should be included in the
introduction.
b. Interesting information should be included in the body of the report.
c. Tables and figures should be used liberally when presenting the results.
d. Tables should be used to address several problems at once.
e. A single figure should be used to address more than one problem or subproblem.
a. A good research report "sells" the results of the study and therefore the report
should minimize the limitations of the study so as to create greater impact.
b. The report writer should discuss the accuracy of the research project and its
results in the report.
c. The report writer should be careful not to overstate the limitations of the research
report.
d. Conclusions should be developed step-by-step in the conclusion and
recommendations section of the report.
e. The nature of the audience is an important factor to consider when preparing an
oral report.
a. leave 15 to 20 minutes for questions.
b. know the audience.
c. have an organized report.
d. use appropriate visual aids.
e. keep the presentation simple.
a. It is generally better to give too much technical detail rather than too little when
presenting an oral report.
b. One popular style of oral reports is to begin with the conclusions of the report and
then discuss the evidence in support of these conclusions.
c. Only 15 to 20 minutes need to be left to answer questions for any oral report.
d. Graphic presentation of material is the best policy for oral reports.
e. They are all false.
a. as often as possible as it is the best method.
b. to interpret results.
c. to vividly present the research findings.
d. only if graphs serve the purpose better than text or tables.
e. all of the above apply to graphical presentations.
total consumption of the product by social class should probably use
a. a pie chart.
b. a line chart.
c. a stratum chart.
d. a bar chart.
e. a divided bar chart.
a. The pie chart is particularly effective in depicting relative size or emphasis in
dynamic comparisons.
b. The line chart is a two-dimensional chart which is particularly useful in depicting
dynamic relationships such as time-series fluctuations of one or more series.
c. The stratum chart is in some ways a dynamic pie chart in that it can be used to
show relative emphasis by sector an dhow the relative emphasis is changing with
time.
d. The stratum chart is essentially a set of line charts whose quantities are
aggregated or a total that is disaggregated.
e. A pictogram is a variation of a bar chart.
a. Bar charts can only be single scale charts.
b. Pie charts and one-scale bar charts are used for similar purposes.
c. When the relationship being captured is the change in a variable through time, the
vertical form of the bar chart is preferred with x-axis as the time axis.
d. A pictogram is essentially a bar chart.
e. A stratum chart is equivalent to a divided bar chart.
past two years should probably use
a. a grouped bar chart.
b. a pie chart.
c. a line chart.
d. a stratum chart.
e. a divided bar chart.
other leading brands by month for the last three years should probably use
a. a line chart.
b. a pie chart.
c. a bar chart.
d. a pictogram.
e. a stratum chart.
a. a pictogram.
b. a divided bar chart.
c. a pie chart.
d. a line chart.
e. a bar chart.
a. pie chart and one-scale bar chart
b. line chart and two-scale bar chart
c. stratum chart and divided bar chart
d. a and b
e. a, b, and c
