Oligopoly 4387
Table 17–29
Suppose that two firms, Wild Willy’s Wonderdrink (Firm W) and Hyper Hank’s Hydration (Firm
H), comprise the market for energy drinks. Each firm determines that it could lower its costs and
increase its profits if both firms reduced their advertising budgets. But for the plan to work, each
firm must agree to refrain from advertising. Each firm believes that advertising works by
increasing the demand for the firm’s energy drinks, but each firm also believes that if neither
firm advertises, the cost savings will outweigh the lost sales. The table below lists each firm’s
individual profits:
Firm W
Breaks agreement Maintains agreement
and advertises and does not advertise
Breaks agreement
and advertises
Firm W’s profit = $16,500
Firm H’s profit = $5,000
Firm W’s profit = $14,000
Firm H’s profit = $11,000
Maintains agreement
and does not advertise
Firm W’s profit = $24,000
Firm H’s profit = $4,000
Firm W’s profit = $22,500
Firm H’s profit = $10,000
161. Refer to Table 17-29 Does either Firm W or Firm H have a dominant strategy?
a. Both Firm W and Firm H have a dominant strategy.
b. Neither Firm W nor Firm H has a dominant strategy.
c. Firm W has a dominant strategy, but Firm H does not.
d. Firm W does not have a dominant strategy, but Firm H does.
162. Refer to Table 17-29. What is the outcome of this game?
a. Neither Firm W nor Firm H will advertise.
b. Both Firm W and Firm H will advertise.
c. Firm W will advertise but Firm H will not.
d. Firm W will not advertise but Firm H will.