17-12 Chapter 17 Multiple Regression
17.2.2 Interpret the coefficients of a multiple regression model.
7. Selling price and amount spent advertising were entered into a multiple regression to
determine what affects flat panel LCD TV sales. The regression coefficient for
Advertising was found to be +3.0926, which of the following is the correct
interpretation for this value?
A. While price negatively affects the number of Sony Bravia LCD TV’s sold, an
increase in the amount of money spent on advertising will result in at least 3
additional TV’s sold.
B. At a given price, increasing the amount spent on advertising the Sony Bravia over
the previous quarter will increase sales by 3.0926 units, on average.
C. A one percent increase in the amount spent on advertising the Sony Bravia over
the previous quarter will increase sales by 3.0926 units, on average.
D. At a given price, a one percent increase in the amount spent on advertising the
Sony Bravia over the previous quarter is associated with an increase in sales of
3.0926 units, on average.
E. None of the above.
17.2.2 Interpret the coefficients of a multiple regression model.
8. Selling price and amount spent advertising were entered into a multiple regression to
determine what affects flat panel LCD TV sales. The regression coefficient for Price
was found to be -0.03055, which of the following is the correct interpretation for this
value?
A. Increasing the price of the Sony Bravia by $100 will result in at least 3 fewer
TV’s sold.
B. For a given amount spent on advertising, a $100 increase in price of the Sony
Bravia is associated with a decrease in sales of 3.055 units, on average.
C. Holding the amount spent on advertising constant, an increase of $100 in the price
of the Sony Bravia will decrease sales by 3.055 units.
D. Holding the amount spent on advertising constant, an increase of $100 in the price
of the Sony Bravia will decrease sales by .03%.
E. None of the above.