122. Mystical Corporation manufactures a single product with the following unit costs for 5,000 units:
Factory overhead (40% variable)
Selling expenses (60% variable)
Administrative expenses (20% variable)
Recently, a company approached Mystical Corporation about buying 1,000 units for $225. Currently, the models are sold to dealers for $412.50.
Mystical’s capacity is sufficient to produce the extra 1,000 units. No additional selling expenses would be incurred on the special order.
Required:
What is the profit earned by Mystical Corporation on the original 5,000 units?
Should Mystical accept the special order if its goal is to maximize short-run profits? How much will income be affected?
Determine the minimum price Mystical would want to receive in order to increase profits by $7,500 on the special order.
When making a special order decision, what qualitative aspects of the decision should Mystical Corporation consider?
a.
Sales (5,000 ´ $412.50)
$2,062,500
Less: costs (5,000 ´ $225)
1,125,000
Net income
$ 937,500
b.
Yes, profit will increase by:
Increase in sales (1,000 ´ $225)
$225,000
Less:
Increase in direct materials (1,000 ´ $60)
(60,000)
Increase in direct labor (1,000 ´ $30)
(30,000)
Increase in var. overhead (1,000 ´ $90 ´ 0.40)
(36,000)
Increase in var. selling (1,000 ´ $30 ´ 0.60)
(18,000)
Increase in var. adm. (1,000 ´ $15 ´ 0.20)
(3,000)
Increase in profits
$ 78,000
c.
$60 + $30 + ($90 ´ 0.40) + ($30 ´ 0.60) + ($15 ´ 0.20) +
($7,500/1,000) = $154.50 per unit
d.
What is the impact on regular customers?
Will regular customers demand a similar price?
Do we have the capacity to produce the extra units?
Will we lose some regular customers?
Will we be penetrating new markets?
Will we be violating the Robinson-Patman Act?