Business Communication Today, 12e (Bovee/Thill)
Chapter 17 Enhancing Presentations with Slides and Other Visuals
1) Studies show that visuals can improve learning by up to ________ percent.
A) 50
B) 100
C) 200
D) 400
2) The purpose of visuals is to ________ during a presentation.
A) replace your spoken message
B) support and clarify what you have to say
C) distract and entertain the audience
D) provide decorative embellishments
3) While you’re making design choices for an electronic slide deck, let simplicity be your guide
because
A) simple materials often take less time to create.
B) simple visuals are less likely to be misinterpreted.
C) keeping things simple reduces the chances of something going wrong.
D) all of the above.
4) A disadvantage of electronic presentations is
A) they’re difficult to include in online meetings and webcasts.
B) they are difficult to store or transport.
C) they can be time-consuming to create.
D) they cannot be customized for different audiences.
5) The most popular visual aids for business presentations are
A) flip charts.
B) whiteboards.
C) electronic slides.
D) overhead transparencies.
6) After you’ve chosen the right media for creating visuals to support your presentation
A) don’t hesitate to start creating your visuals.
B) think through your presentation plan carefully before you get to work.
C) search your archives for existing visuals that you can recycle in your new context.
D) check your system for awesome special effects and download anything that’s missing.
7) Which of the following statements about overhead transparencies is false?
A) They can be easy to create.
B) The are easy to edit and update.
C) You can write on them during a presentation.
D) They don’t require high-tech presentation equipment.
8) Chalkboards and whiteboards are particularly useful for
A) small-group sessions.
B) making presentations for large audiences.
C) formal situations.
D) presentations on controversial topics.
9) Which of the following visual aids would be particularly helpful for recording ideas during a
group brainstorming session?
A) Flip chart
B) Electronic slides
C) Prototypes and working models
D) Chalkboards and whiteboards
10) The best option for creating a training module on the features of a software program would
be
A) overhead transparencies.
B) screencasting software.
C) image editing software.
D) chalkboards and whiteboards.
11) Unlike structured slides, free-form slides
A) are completely random and have no design consistency.
B) don’t follow a rigid design structure.
C) use the same color for background and text.
D) contain extra-large fonts.
12) Structured presentation slides are usually the best choice for
A) persuasive presentations.
B) educational presentations.
C) routine presentations.
D) motivational presentations.
13) A presenter who is using free-form slides is
A) released from the constraints of place and time.
B) responsible for conveying more of the content.
C) more likely to present complex subjects in a cohesive, integrated manner.
D) able to rely on each slide to function as a multimedia teleprompter.
14) Presentations featuring free-form slides tend to contain ________ presentations with
structured slides.
A) more slides than
B) fewer slides than
C) about the same number of slides as
D) simpler slides than
15) A “slideument” is
A) a particularly useful electronic slide that provides lots of information.
B) a slide that is sent ahead of time to introduce the audience to your topic.
C) an electronic slide that tries to function as both a presentation visual and a printed document.
D) a slide that is also printed and distributed to the audience as a handout.
16) Expert presenters often structure specific slides around a ________ that helps organize and
explain the points they are trying to make.
A) general topic
B) key visual
C) situational parable
D) conceptual cluster
17) Four important design elements to consider when creating slides include all of the following
except
A) choosing color.
B) selecting background designs.
C) writing content.
D) selecting fonts and type styles.
18) When you’re considering the use of color in your slides, keep in mind that
A) color can account for a large part of an audience’s acceptance or rejection of an idea.
B) color tends to distract viewers, which reduces their retention of the material.
C) you should use as many colors as possible to maintain viewer interest.
D) your choices are not that important as long as your slides are colorful.
19) In a presentation designed to reassure your audience after layoffs and bad news about
company profitability, the best color to use would be
A) blue.
B) brown.
C) red.
D) any of the above.
20) If you are using yellow for your titles and text, the best background color would be
A) white, if the slide is for a transparency.
B) a darker shade of yellow.
C) dark blue or purple.
D) orange or red.
21) ________ conveys information that’s part of your message; ________ doesn’t convey textual
or numerical information.
A) Decorative artwork; functional artwork
B) Background artwork; foreground artwork
C) Functional artwork; decorative artwork
D) Transformational artwork; symbolic artwork
22) When choosing a background for your slides, the most effective approach is to
A) use dark colors such as blue.
B) pair complex patterns with intricate borders.
C) choose a simple design.
D) use all of the above.
23) Your policy for using clip art in presentations should be
A) not to use any clip art, ever.
B) to use clip art sparingly, if at all.
C) to use clip art as much as possible in those presentations that need spicing up.
D) to use just those pieces that you particularly like.
24) In business presentations, all background artwork should be considered to be
A) a good way to keep the audience’s attention.
B) the key to good design.
C) essentially decorative.
D) essentially functional.
25) When choosing fonts and type styles for slides, be sure to
A) use script fonts for emphasis.
B) limit your fonts to no more than two per slide.
C) avoid boldface type.
D) do all of the above.
26) When using thinner fonts in electronic presentations,
A) use a wide variety of them, to keep the presentation interesting.
B) include decorative fonts to help maintain audience interest.
C) use boldface type so that letters won’t look washed out.
D) use all capital letters so type will stand out.
27) The slide master in presentation software
A) allows you to save design elements so that they can be included on any new slides you add.
B) automatically chooses the same fonts and typefaces for your slides.
C) helps create a consistent-looking design for your entire slide show.
D) does all of the above.
28) The predefined layouts in presentation software
A) contain placeholders for specific slide elements such as titles and bulleted text.
B) allow you to automate your slide show.
C) allow you to add hyperlinks to your presentation.
D) let you see an entire batch of slides at once.
29) When preparing text slides for an upcoming presentation, you should
A) try to have a slide to go with every concept you want to convey.
B) be sure to use complete sentences.
C) limit each slide to expressing a single thought, concept, or idea.
D) do none of the above.
30) Which one of the following is the best example of functional animation?
A) Having each bullet point fly from the left side of the screen
B) Moving a color bar on the screen to highlight the steps in a process
C) Using a cartwheel effect to bring in a block of text from outer space
D) Making a clipart image spin around in circles
31) To make your text slides more readable,
A) limit the text on each slide to four or five lines with four or five words per line.
B) use complete sentences with capitals and punctuation rather than short bulleted phrases.
C) use the passive voice.
D) do all of the above.
32) Effective text slides should do all of the following except
A) highlight key points.
B) display your entire speaking script.
C) summarize and preview your message.
D) signal major shifts in thought.
33) ________ control how one slide replaces another slide on the screen; ________ control the
release of text, graphics, and other elements on individual slides.
A) Agendas; moving blueprints
B) Slide transitions; builds
C) Storyboards; hyperlinks
D) Builds; slide transitions
34) If you’re planning to use a video in your presentation, make sure that it’s
A) a full-length feature.
B) capable of delivering a universal message.
C) brief, relevant, and interesting.
D) suitable for taking the place of your presentation.
35) When adapting graphics for slides
A) reduce the amount of detail.
B) use full numbers, such as 2012, rather than ’12.
C) avoid using arrows or boldface type.
D) don’t use more than eight or nine graph lines.
36) When using slide transitions, you should
A) limit them to text; they are not appropriate for graphics.
B) vary the direction, sometimes going from top to bottom and sometimes going from left to
right.
C) reveal information in a way that helps your audience better understand your message.
D) do none of the above—slide transitions have no place in business presentations.
37) Hyperlinks are useful in slide presentations for
A) providing additional details without having to incorporate each detail into a slide.
B) customizing one electronic presentation for several audiences.
C) accessing additional information during question-and-answer periods.
D) doing all of the above.
38) During the revision stage of preparing your slide presentation, you should
A) decide on the background color to use.
B) decide where builds and transitions should be inserted.
C) check for readability and clarity.
D) determine your main idea.
39) The title slide of your presentation should contain
A) your name.
B) your department affiliation (for internal audiences).
C) your company affiliation (for external audiences).
D) all of the above.
40) You can create a well-organized presentation by using a ________ at each major section
break to announce the title of the section that’s about to begin.
A) storyline
B) pull quote
C) bumper slide
D) hyperlink
41) Printed materials that you give to the audience to supplement your presentation should be
A) incidental to your overall presentation strategy.
B) an integral part of your presentation strategy.
C) distributed to your audience during your presentation.
D) out of sync with your slides and your spoken message.
42) A title slide
A) is the equivalent of a report’s cover and title page.
B) defines the topic of the presentation and informs the audience why you are speaking on the
topic.
C) lists the topics you plan to cover in your presentation.
D) always contains the word “Introduction.”
43) In an upcoming presentation, you plan to cover three important changes to your employees’
working hours. The proper place to list this plan would be the ________ slide.
A) cover
B) introduction
C) agenda
D) teaser
44) ________ slides indicate which material has been covered and which section you are about
to begin.
A) Title
B) Agenda
C) Navigation
D) None of the above
45) Which of the following would be an appropriate handout to accompany an oral presentation?
A) An interesting but unrelated news article
B) A list of relevant websites
C) A photo of you, with a caption listing all of your qualifications
D) Any of the above
46) Thanks to software such as Microsoft PowerPoint, preparing presentation visuals now
requires almost no planning.