· The market size is 1,000,000 and is projected to grow at an average 5%, with a standard deviation of 1%, over the next
ten years.
· The market share captured at entry is projected to be between 20% and 70%, with most likely value 40%.
· Three competitors may enter the market in the future, with each one having a 40% probability of entry per year.
· For each new competitor per year, the market share goes down by 20%.
· The marginal profit per unit is $1.80.
· We want to evaluate the project over ten years, using a discount rate of 10%.
62. Perform a simulation with this model. What is the expected NPV? What is the standard deviation?
We are trying to determine the proper capacity level for a new electric car. A unit of capacity gives us the potential to
produce one car per year. It costs $10,000 to build a unit of capacity and the cost is charged equally over the next 5
years. It also costs $400 per year to maintain a unit of capacity (whether or not it is used). Each car sells for $14,000 and
incurs a variable production cost of $10,000. The annual demand for the electric car during each of the next 5 years is
believed to be normally distributed with mean 500,000 and standard deviation 100,000. The demands during different
years are assumed to be independent. Profits are discounted at a 10% annual interest rate. We are working with a 5-year
planning horizon. Capacity levels of 300,000, 400,000, 500,000, 600,000, and 700,000 are under consideration. (Assume
that no more than the demand is ever produced, so that no ending inventory ever occurs.)
63. (A) Assuming we are risk neutral, use simulation to find the optimal capacity level.
(B) Using the answer to (A), there a 5% chance that the actual discounted profit will exceed what value?
(C) Using the answer to (A), there is a 5% chance that the actual discounted profit will be less than what value?
(D) If we are risk averse, how might the optimal capacity level change?
Amanda is a recent college graduate, and has just started her first job. She would like to know if she saves $5,000 per
year out of her salary over the next 30 years what the distribution of the value of her retirement fund after 30 years. She
has decided that she will invest all her money in the stock market that she estimates has a return that is normally
distributed with mean 12% per year and standard deviation 25%.
64. What is the probability that Amanda will have less than $500,000 in her retirement account after 30 years under the
more conservative investing strategy?
The “winner’s curse” refers to a situation where there are several bidders on the same item. Each participant can make
his or her independent estimate for the value of the item. When all participants are equally informed their estimates will be
unbiased, but, given the difficulty of estimating the value, the estimates may vary widely. Even though the mean of the
estimates may equal the expected value, the winner’s bid will likely be more than the value of the item. Consider a case
where 3 companies are trying to decide how much to bid for a commercial real estate tract. Assume that each bidder
independently estimates the value of the tract. This estimated value is a random variable that for each bidder is drawn
from a normal distribution with a mean of $1,000,000 and a standard deviation of $200,000. The actual value is also
drawn from the same distribution.
65. What is the probability of winning for the conservative bidder?
Suppose that GM earns a $4000 profit each time a person buys a car. We want to determine how the expected profit
earned from a customer depends on the quality of GM’s cars. The customer is assumed to buy a new car every five
years, for a total of 10 cars through her lifetime. The customer will keep buying GM cars so long as they are satisfied with
them. The probability that the customer will be satisfied with her GM car is 80%. If she is not satisfied with her GM car,
she will buy another brand (we’ll call all other brands cumulatively “Toyota”). The probability that she is satisfied with
“Toyota” is 85%.
66. What if the GM satisfaction rate is raised further to 90%. What would the customer NPV be in that case?
The “winner’s curse” refers to a situation where there are several bidders on the same item. Each participant can make
his or her independent estimate for the value of the item. When all participants are equally informed their estimates will be