c.
impulsive
d.
addictive
e.
suicidal
28. Which of the following best describes chronic, repetitive purchasing behaviors that are in response to
negative events or feelings?
a.
Compulsive shopping
b.
Compulsive buying
c.
Addictive shopping
d.
Addictive buying
e.
Impulsive shopping
29. Anne spends hours every week shopping following her divorce. Even though her buying pattern has
considerably reduced the balance in her account from the divorce settlement, Anne claims that it helps
her to cope with the emotional vacuum left by the separation from her husband. Which of the
following best describes Anne’s behavior?
a.
Impulsive shopping
b.
Addictive buying
c.
Addictive shopping
d.
Compulsive buying
e.
Impulsive buying
30. Compulsive shopping is also sometimes referred to as _____.
a.
pathological socialization
b.
oniomania
c.
anomie
d.
kleptomania
e.
retail borrowing
31. Which of the following eating disorders includes binge eating episodes followed by self-induced
vomiting?
a.
Bulimia
b.
Anorexia
c.
Orthorexia nervosa
d.
Pica
e.
Rumination disorder
32. Which of the following eating disorders includes the starving of one’s body in the pursuit of thinness?
a.
Binge eating
b.
Bulimia
c.
Anorexia
d.
Diabulimia
e.
Pica
33. Wilma is a victim of the recent “size zero” trend. She was a regular size 6 before she started depriving
herself of her daily food intake to become a size zero. Wilma is most likely suffering from _____.
a.
binge eating
b.
anorexia
c.
bulimia
d.
pica
e.
diabulimia
34. Which of the following eating disorders is characterized by the consumption of large amounts of food
while feeling a general loss of control over intake?
a.
Binge eating
b.
Anorexia
c.
Pica
d.
Orthorexia nervosa
e.
Rumination disorder
35. Which of the following is used to describe the activities of various groups to protect basic consumer
rights?
a.
Commodity fetishism
b.
Consumer ethnocentrism
c.
Commercialism
d.
Freeganism
e.
Consumerism
36. Products that have little to no potential to create value of any type are also known as _____ products.
a.
pleasing
b.
salutary
c.
desirable
d.
deficient
e.
liable
37. Products that provide hedonic value to consumers but may be harmful in the long run are known as
_____ products.
a.
deficient
b.
salutary
c.
pleasing
d.
desirable
e.
rational
38. The Chevrolet Volt, an electric car, was given the International Engine of the Year Award for the best
fuel economy in the green engine category in 2012. The Chevrolet Volt is an example of a _____
product.
a.
deficient
b.
salutary
c.
pleasing
d.
desirable
e.
convenience
39. Carbonated drinks loaded with sugar and having little nutritional value are examples of _____
products.
a.
deficient
b.
specialty
c.
salutary
d.
pleasing
e.
desirable
40. Products that deliver high utilitarian and hedonic value and that benefit both consumers and society in
the long run are called _____ products.
a.
salutary
b.
pleasing
c.
desirable
d.
deficient
e.
convenience
41. Procter & Gamble, makers of Tide laundry detergent, set up mobile stations called Loads of Hope
where people affected by natural disasters such as Hurricane Katrina can do their laundry for free.
Which of the following is being employed by Procter & Gamble to fulfill its corporate social
responsibility?
a.
Ethical duties
b.
Altruistic duties
c.
Rational duties
d.
Obligatory initiatives
e.
Partnership initiatives
42. Cause-related marketing activities involve a company strategically engaging in socially responsible
activities in order to increase the value of the firm, such as a company donating to a cause every time a
consumer purchases its product. These types of marketing activities would most likely be categorized
as an organization’s _____.
a.
ethical duties
b.
altruistic duties
c.
strategic initiatives
d.
partnership initiatives
e.
rational duties
43. Starz Inc., a beverage manufacturer, conducts regular quality checks to ensure the efficiency of its
manufacturing processes. These quality checks focus on minimizing environmental impact as well as
the optimal and sustainable utilization of natural resources. Which of the following is being employed
by Starz Inc. to fulfill its corporate social responsibility?
a.
Greenwashing
b.
Altruistic duties
c.
Rational duties
d.
Strategic initiatives
e.
Partnership initiatives
44. The Federal Food and Drug Act of 1906:
a.
prohibits misleading practices associated with food and drug marketing.
b.
establishes that marketers must present proper packaging and content information about
products.
c.
protects public health by giving the Food and Drug Administration certain authority to
regulate the tobacco industry.
d.
aims at ensuring the safety of U.S. food supply.
e.
aims at establishing sanitary conditions for all food products.
45. Which of the following provides the Federal Trade Commission (FTC) with jurisdiction over
misleading or false advertising?
a.
The Sherman Antitrust Act
b.
The Clayton Act
c.
The Wheeler-Lea Act
d.
The Consumer Product Safety Improvement Act
e.
The Wall Street Reform and Consumer Protection Act
46. Rocco’s Seafood restaurant claims to have the “best shrimp po–boy in town!” Which of the following
is this an example of?
a.
Scam ad
b.
Puffery
c.
Astroturfing
d.
Ambushing
e.
Hoarding
47. When Jeff got a new cell phone, he gave his old phone to his daughter. He had bought it the year
before. It was in a relatively good working condition though he had lost the charger for it. However,
when Jeff went to the store to buy the charger, the salesman told him that the chargers for the older
model were no longer available in the market. This is an example of _____.
a.
forward compatibility
b.
continuous obsolescence
c.
format rot
d.
planned obsolescence
e.
backward compatibility
48. The act of charging a higher than reasonable price for a good that occurs following some kind of
natural disaster or event is called _____.
a.
price gouging
b.
price fixing
c.
hoarding
d.
shilling
e.
infiltrating
49. Marcie works as a salesperson for a major cosmetics manufacturer. She normally begins by
approaching potential customers with very expensive products, even though she knows that they will
refuse. This refusal makes it easier for Marcie to sell other products which are relatively cheaper by
showing consumers that she has been “apparently hurt” by their rejection. This is an example of the
_____ sales technique.
a.
foot-in-the-door
b.
door-in-the-face
c.
even-a-penny-will-help
d.
“I’m working for you!”
e.
two-steps-forward
50. The “I’m working for you!” selling technique relies on the _____ theory.
a.
belief congruence
b.
self-perception
c.
expectation states
d.
equity
e.
elaboration
51. The marketing technique in which consumers are completely unaware that they are being marketed to
is called _____ marketing.
a.
ambush
b.
cause
c.
stealth
d.
cloud
e.
live-in
52. The “foot–in-the-door” selling technique is based on the _____ theory.
a.
belief congruence
b.
self-perception
c.
expectation states
d.
equity
e.
elaboration
53. A consumer was awarded $10 million in a lawsuit after she was left paralyzed in an accident in which
her vehicle rolled over. It was determined that the automobile company should pay her $2 million for
medical care expenses, and an additional $8 million to punish the company for selling a faulty product.
What type of damages does the $8 million represent?
a.
Punitive damages
b.
Compensatory damages
c.
Nominal damages
d.
Expectation damages
e.
Actual damages
54. Which of the following are intended to cover costs incurred by a consumer due to an injury?
a.
Statutory damages
b.
Nominal damages
c.
Punitive damages
d.
Compensatory damages
e.
Exemplary damages
CIGARETTE MARKETING SCENARIO
The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was
advertised heavily on television. Some ads even suggested that doctors recommended certain brands
over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of
smoking but hid it from consumers and continued to market the product. Now there are several
restrictions on the marketing of cigarettes, many resulting from a master settlement with several states
to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards
that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to
cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take
up a substantial portion of the package.
55. Refer to Cigarette Marketing Scenario. Jose owns a convenience store and refuses to sell cigarettes
even though he knows he can make a lot of money by doing so. He believes that it is a disservice to
consumers to sell things that are harmful to them. Which of the following best represents Jose’s belief
about selling cigarettes?
a.
Moral equity
b.
Relativism
c.
Contractualism
d.
Teleology
e.
Utilitarianism
56. Refer to Cigarette Marketing Scenario. Many chain smokers try to quit smoking. However, a lot of
them simply cannot quit the habit despite their best attempts. This is an example of _____
consumption.
a.
compulsive
b.
addictive
c.
unethical
d.
irrational
e.
impulsive
57. Refer to Cigarette Marketing Scenario. Cigarettes are an example of _____ products.
a.
deficient
b.
salutary
c.
pleasing
d.
desirable
e.
rational
58. Refer to Cigarette Marketing Scenario. Tobacco companies have been fighting lawsuits brought
against them by ailing smokers or families who have lost loved ones to smoking-related illnesses.
Lawsuits that hold these companies responsible for ailing smokers are examples of _____.
a.
comparative responsibility
b.
command responsibility
c.
secondary liability
d.
vicarious liability
e.
products liability
59. Refer to Cigarette Marketing Scenario. Tobacco companies have lost several lawsuits brought by
smokers or their families, and juries have awarded them damages to cover the cost of their health care
as well as damages to punish the companies for their wrongdoing, resulting in multi-million dollar
awards to the plaintiffs. Damages intended to cover the cost of consumers’ health care are called
_____ damages.
a.
punitive
b.
compensatory
c.
statutory
d.
nominal
e.
exemplary
SCHOOL COUNSELOR SCENARIO
Clarence works as a school counselor in a high school. She finds her job very challenging as she has to
help teenagers deal with a variety of problems. Her years on the job have given Clarence startling
insight on teen behavior. Many high school seniors with a binge drinking problem perceive nothing
wrong with their behavior, viewing it more as a requisite for acceptance in what is considered “adult
behavior.” Teenagers with a history of cyberbullying acknowledge that the act gives them a feeling of
dominance and power, with some even comparing it to the high they get with substance abuse. Some
go about destroying school property because they believe that the education system has done them
more harm than good. These teenagers believe that destroying school property is a way to get back at
the education system. Most students report that they experience a high amount of peer pressure. Many
students suffer from eating disorders brought about by the pressure to comply with a certain body type.
Many girls feel the need to eat frequent huge meals and make themselves throw up afterward. Clarence
believes that growing up is troublesome for many but she is always hopeful that most problems can be
tackled. Once, her school organized an interstate workshop on drunk driving. It was sponsored by a
huge corporate house with the intention of helping the student community. Clarence was happy that it
was a big success.
60. Refer to School Counselor Scenario. According to Clarence’s observations, many high school seniors
with a binge drinking problem perceive nothing wrong with their behavior, viewing it more as a
requisite for acceptance in what is considered “adult behavior.” Which of the following components of
moral beliefs is most likely responsible for how the students perceive binge drinking?
a.
Rationalism
b.
Contractualism
c.
Relativism
d.
Determinism
e.
Utilitarianism
61. Refer to School Counselor Scenario. Teenagers with a history of cyberbullying acknowledge that the
act gives them a feeling of dominance and power. Some even compare it to the high they get with
substance abuse. Which of the following motivations of consumer misbehavior best explains this
acknowledgment?
a.
Unfulfilled aspirations
b.
Thrill-seeking
c.
Differential association
d.
Pathological socialization
e.
Opportunism
62. Refer to School Counselor Scenario. Some high school seniors go about destroying school property
because they believe that the education system has done them more harm than good. These teenagers
believe that destroying school property is a way to get back at the education system. Which of the
following motivations of consumer misbehavior best explains this behavior?
a.
Thrill-seeking
b.
Pathological socialization
c.
Opportunism
d.
Provocative situational factors
e.
Lack of moral constraints
63. Refer to School Counselor Scenario. Many girls feel the need to eat frequent huge meals and make
themselves throw up afterward. These girls are most likely suffering from _____.
a.
bulimia
b.
anorexia
c.
orthorexia nervosa
d.
pica
e.
rumination disorder
64. Refer to School Counselor Scenario. When Clarence’s school organized an interstate workshop on
drunk driving, it was sponsored by a huge corporate house with the intention of helping the student
community. Which of the following is being employed by the corporate house to fulfill its corporate
social responsibility?
a.
Ethical duties
b.
Altruistic duties
c.
Rational duties
d.
Obligatory initiatives
e.
Partnership initiatives
ESSAY
1. Define consumer misbehavior. Discuss retail borrowing as an instance of consumer misbehavior.
2. What role does value play in consumer misbehavior?
3. Discuss the effect of moral beliefs on ethical decision making and consumer misbehavior.
4. Discuss the motivations behind consumer misbehavior.
5. Distinguish consumer misbehavior from consumer problem behavior with examples.
6. Differentiate between compulsive consumption and addictive consumption. Give examples for each.
7. Define corporate social responsibility. Discuss the main categories of activities through which a
company can ensure its corporate social responsibility.
8. You are undergoing sales training at your new job. The trainer teaches you ingratiation tactics. Name
and describe two of these tactics.
9. Define products liability. Explain why firms face higher liability costs in the United States.