Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
81. Sally selected ________ advertising because it is relatively inexpensive, faces little competition
for customers’ attention, and is subject to high repeat exposure.
a. outdoor
b. magazine
c. television
d. direct mail
e. radio
Difficulty: 2 Page-Reference: 516-517
Question ID: 16-1-81 Skill: Knowledge
Objective: 16.5
82. Jack wants to sell his new marketing ideas from any location and yet be as global as possible.
Which advertising medium should Jack use?
a. Word of mouth
b. Radio
c. Outdoor
d. Internet
e. Television
Difficulty: 2 Page-Reference: 517
Question ID: 16-1-82 Skill: Comprehension
Objective: 16.5
83. Which of the following is correct with regard to the various media?
a. Direct mail advertising has the highest advance costs of any advertising technique.
b. Direct mail advertising has the lowest cost-effectiveness of any advertising technique.
c. Radio advertisements are very expensive.
d. Magazine advertising is not very good at conveying to consumers the value of a product.
e. Outdoor advertising is the most important form of advertising, based on spending by companies.
Difficulty: 2 Page-Reference: 516
Question ID: 16-1-83 Skill: Comprehension
Objective: 16.5
84. All of the following are weaknesses of internet marketing except
a. profitability.
b. information overload.
c. limited markets.
d. future prospects.
e. consumer concerns about security issues.
Difficulty: 2 Page-Reference: 517-518
Question ID: 16-1-84 Skill: Comprehension
Objective: 16.5
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
85. Advertisements that promote a product like the Canon Rebel digital camera are examples of
_________ advertising, while advertising that promotes a certain political candidate is ___________
advertising.
a. brand; product
b. product; advocacy
c. brand; advocacy
d. product; institutional
e. trade; product
Difficulty: 2 Page-Reference: 519
Question ID: 16-1-85 Skill: Comprehension
Objective: 16.5
86. Which of the following is not one of the steps in developing an advertising campaign?
a. Defining the objectives of the advertising messages
b. Selecting the appropriate media
c. Engaging a production studio
d. Evaluating advertising effectiveness
e. Identifying the target audience
Difficulty: 2 Page-Reference: 520
Question ID: 16-1-86 Skill: Comprehension
Objective: 16.5
87. The campaign development team at the Hotshot Ad Agency has just had its first meeting as part
of the process to develop an advertising campaign. What is their first step?
a. Define the objectives of the advertising message.
b. Identify the target audience.
c. Select the appropriate media.
d. Create the advertising message.
e. Establish the advertising budget.
Difficulty: 2 Page-Reference: 520
Question ID: 16-1-87 Skill: Application
Objective: 16.5
88. A group of employees at Tri-X Advertising Ltd. are working on an advertising campaign for a big
client. They have already defined the objectives they want to achieve with the advertising message. What
should they do next?
a. Identify the target audience
b. Establish the advertising budget
c. Evaluate the effectiveness of the advertising
d. Select the appropriate media in which to advertise
e. Create the advertising messages
Difficulty: 2 Page-Reference: 520
Question ID: 16-1-88 Skill: Application
Objective: 16.5
89. The advertising manager at Lariat Pizza, who wants the company to be on the cutting edge of
current trends in advertising, feels strongly that the focus should be on consumer-generated advertising
via YouTube, Twitter, and Facebook. But the CEO wants to focus on mainstream media like radio,
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
television, and magazines. If the following facts were known, which one would support the position of the
advertising manager?
a. The number of television cable channels has skyrocketed in recent years.
b. During the past five years, the major television networks have suffered a 20 percent decrease in
viewership, and this has led to a reduction in advertising rates.
c. The production cost for a 30-second television commercial has declined.
d. Networks are trying to ban electronic devices that allow viewers to record television shows while
deleting the commercial messages.
e. People under the age of 30 consume the largest amount of pizza per capita, and are the greatest
users of social media.
Difficulty: 2 Page-Reference: 513-519
Question ID: 16-1-89 Skill: Analysis
Objective: 16.5
90. One of the problems with internet advertising is that the audience controls what it is exposed to,
and consumers are therefore able to avoid unwanted ads. Which of the following is the BEST response to
this problem?
a. Internet advertising motivates target audiences to learn more about products that interest them.
b. When you think about it, exposure control is actually a problem with all media types.
c. The consumer’s ability to avoid unwanted ads is an important privacy issue.
d. Audiences can be forced to watch the entire advertising message by using a certain technology.
e. Internet advertising is so new that it is impossible to evaluate its effectiveness.
Difficulty: 2 Page-Reference: 517-518
Question ID: 16-1-90 Skill: Analysis
Objective: 16.5
91. Which of the following statements would MOST weaken the argument for using internet as
advertising?
a. In totalitarian countries, the internet is not free of political content.
b. Pop-up ads are very annoying to consumers.
c. Research shows that internet ads that are not intrusive are not even noticed.
d. While the internet has interactive capabilities, they are generally not used in a creative way.
e. People who spend a lot of time online are media multi-taskers.
Difficulty: 2 Page-Reference: 517-518
Question ID: 16-1-91 Skill: Analysis
Objective: 16.5
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
92. Which of the following would MOST weaken the argument for a company continuing with direct
mail marketing?
a. It would have to use highly selective mailing lists to ensure that its messages reach the target
audience.
b. Analysts are predicting a decline in the use of traditional forms of direct mail in coming years.
c. Competitors are starting to use more intrusive direct marketing techniques.
d. The effectiveness of direct mail marketing would have to be evaluated and monitored continuously
in order to reduce costs.
e. In terms of per thousand people reached, mass media is much less expensive than direct mail
marketing.
Difficulty: 2 Page-Reference: 516
Question ID: 16-1-92 Skill: Analysis
Objective: 16.5
93. A marketing manager at Omni Corp. argues that the company’s corporate image will suffer if
customers receive too many emails about Omni’s products. Which of the following is the MOST effective
counterargument?
a. Customers can identify certain emails as spam and ensure that they do not receive these emails
in their inboxes in the future.
b. Customers who receive marketing emails rarely complain, even if they are not happy about them.
c. All companies are facing this problem, not just Omni.
d. Customers can opt to receive only the marketing product information they are interested in.
e. Email advertising is lower in cost than public service advertising.
Difficulty: 2 Page-Reference: 517-518
Question ID: 16-1-93 Skill: Analysis
Objective: 16.5
94. The most expensive promotional tool on a cost-per-contact basis is
a. personal selling.
b. direct mail.
c. television.
d. radio.
e. magazines.
Difficulty: 2 Page-Reference: 520
Question ID: 16-1-94 Skill: Knowledge
Objective: 16.6
95. Which of the following represents a reason for a firm’s use of personal selling promotions?
a. It is the only form of selling that works.
b. It provides a personal link between the seller and the buyer.
c. The sales force has the capability of contacting the greatest number of potential customers.
d. Personal selling provides the lowest promotional costs per contact.
e. Sales promotions must be convenient and accessible when the purchase decision is made.
Difficulty: 1 Page-Reference: 520
Question ID: 16-1-95 Skill: Comprehension
Objective: 16.6
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
96. In which selling situation is the buyer expected to take longer to arrive at a purchase decision?
a. Creative selling
b. Direct mail
c. Missionary selling
d. Order processing
e. Industrial selling
Difficulty: 2 Page-Reference: 521
Question ID: 16-1-96 Skill: Knowledge
Objective: 16.6
97. Which personal selling task has as a purpose the promotion of the firm’s long-term image instead
of making a quick sale?
a. Missionary selling
b. Retail selling
c. Industrial sales
d. Product evangelism
e. Order processing
Difficulty: 2 Page-Reference: 522
Question ID: 16-1-97 Skill: Knowledge
Objective: 16.6
98. Which personal selling task is used to persuade a customer to buy a product when the benefits of
the product are not readily apparent?
a. Order processing
b. Creative selling
c. Missionary selling
d. Prospecting
e. Industrial sales
Difficulty: 2 Page-Reference: 521
Question ID: 16-1-98 Skill: Knowledge
Objective: 16.6
99. When a salesperson is engaged in qualifying, he or she is
a. screening leads for likelihood of purchase and profitability as customers.
b. identifying potential customers.
c. selling to only a limited number of key accounts.
d. undergoing an on-the-job training process that will eventually lead to a management development
program.
e. setting up point-of-purchase displays.
Difficulty: 1 Page-Reference: 522
Question ID: 16-1-99 Skill: Knowledge
Objective: 16.6
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
100. Which of the following statements about personal selling is true?
a. Salespeople should be on 100 percent commission.
b. When salespeople are engaged in developing lists of potential customers, they are pre-testing.
c. Retail selling and industrial selling require the same type of training.
d. Salespeople usually avoid answering customer objections and instead focus on the positive
aspects of the product or service.
e. Salespeople are expected to help prospects identify and solve problems.
Difficulty: 2 Page-Reference: 522
Question ID: 16-1-100 Skill: Comprehension
Objective: 16.6
101. George is scanning new business listings looking for new customers. George is involved in the
________ step in the personal selling process.
a. closing
b. qualifying
c. presenting
d. approaching
e. prospecting
Difficulty: 2 Page-Reference: 522
Question ID: 16-1-101 Skill: Comprehension
Objective: 16.6
102. Bill, a qualified prospect, is expressing concerns after hearing Terry’s sales presentation. Terry
is now at the ________ stage of the personal selling process.
a. prospecting and qualifying
b. presenting
c. approaching
d. handling objections
e. demonstrating
Difficulty: 2 Page-Reference: 522
Question ID: 16-1-102 Skill: Comprehension
Objective: 16.6
103. Questions such as “Could you take delivery Tuesday?” and “Why don’t we start you off with an
initial order of ten cases?” would most likely be asked during the ________ stage of the personal selling
process.
a. presenting
b. handling objections
c. approaching
d. closing
e. prospecting and qualifying
Difficulty: 2 Page-Reference: 522
Question ID: 16-1-103 Skill: Comprehension
Objective: 16.6
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
104. Which of the following is a type of sales promotion?
a. Publicity
b. Contests and sweepstakes
c. Advertising
d. Personal selling
e. Public relations
Difficulty: 1 Page-Reference: 522
Question ID: 16-1-104 Skill: Knowledge
Objective: 16.7
105. The Sweet Soap Company has launched a new campaign geared at increasing the sales
volume of its new Fresh Smelling line of soap products. The $1.6 million campaign will cover the costs of
providing samples of their soap products to be delivered with the Toronto Star newspaper to 500 000
homes in Toronto. This marketing technique is known as
a. personal selling.
b. public relations.
c. advertising.
d. publicity.
e. sales promotion.
Difficulty: 2 Page-Reference: 523
Question ID: 16-1-105 Skill: Comprehension
Objective: 16.7
106. Coupons, point-of-purchase displays, free samples, and trade shows are examples of
a. advertising.
b. sales promotions.
c. publicity.
d. personal selling.
e. pricing.
Difficulty: 2 Page-Reference: 523
Question ID: 16-1-106 Skill: Comprehension
Objective: 16.7
107. What is an advantage to the firm when using trade shows as a type of sales promotion?
a. They are relatively inexpensive, and are very effective since the buyer comes to the seller.
b. Coupons may be used to encourage customers to try new products.
c. The displays serve to attract customer attention as they walk through a store.
d. Free samples may be used to allow customers to try a product for a few days without any risk.
e. Contests may increase sales by stimulating buyers’ interest in a product.
Difficulty: 2 Page-Reference: 523
Question ID: 16-1-107 Skill: Comprehension
Objective: 16.7
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
108. Brian works at the local grocery store. His supervisor asked him to use point-of-purchase
displays. Brian is to
a. set up a product display so it is located in an area where it will encourage consumers to buy the
products.
b. set up a display where consumers can pick out one item free when they purchase a specified
product.
c. pass out coupons to customers purchasing the targeted products as they are checking out.
d. set up a table and give out free samples.
e. interview customers as they are considering a purchase of the targeted products.
Difficulty: 2 Page-Reference: 523
Question ID: 16-1-108 Skill: Application
Objective: 16.7
109. Dove is introducing a new deodorant. In order to entice customers to purchase the deodorant, a
free bar of soap is attached to the package. Which type of sales promotion is Dove using?
a. Point of purchase display
b. Premium
c. Contest
d. Trade show
e. Coupons
Difficulty: 2 Page-Reference: 523
Question ID: 16-1-109 Skill: Comprehension
Objective: 16.7
110. Algoma Banners set up a booth to display its products and to demonstrate products to
customers who have a special interest in its products. Which sales promotion technique were they using?
a. Coupons
b. Premiums
c. Contests
d. Trade shows
e. Point-of-purchase displays
Difficulty: 2 Page-Reference: 523
Question ID: 16-1-110 Skill: Comprehension
Objective: 16.7
111. Which type of promotion is outside of the company’s control?
a. Coupons
b. Television advertising
c. Personal selling by sales agents
d. Publicity
e. Trade shows
Difficulty: 1 Page-Reference: 523
Question ID: 16-1-111 Skill: Knowledge
Objective: 16.7
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
112. As a start-up company, you need to find ways to reduce promotion costs. Which type of
promotion is free?
a. Coupons
b. Gift certificates
c. Free samples
d. Publicity
e. Contests
Difficulty: 1 Page-Reference: 523
Question ID: 16-1-112 Skill: Knowledge
Objective: 16.7
113. ________ attempts to build goodwill with customers by performing and publicizing a company’s
public service activities.
a. Personal selling
b. Public relations
c. Advertising
d. Sales promotion
e. Publicity
Difficulty: 1 Page-Reference: 524
Question ID: 16-1-113 Skill: Knowledge
Objective: 16.7
114. The most negative aspect of publicity is that
a. it is expensive.
b. it isn’t believable to many people.
c. it isn’t that important.
d. it is viewed as being biased.
e. it isn’t controlled by the company.
Difficulty: 3 Page-Reference: 523
Question ID: 16-1-114 Skill: Comprehension
Objective: 16.7
115. When McDonald’s proudly announces that there are 168 Ronald McDonald houses in 12
countries, this is an example of
a. publicity.
b. creative selling.
c. personal selling.
d. public relations.
e. missionary selling.
Difficulty: 2 Page-Reference: 524
Question ID: 16-1-115 Skill: Comprehension
Objective: 16.7
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
116. Cartier Partners Financial Inc. builds goodwill by making their public service activities known.
This activity is called
a. publicity.
b. sales promotion.
c. advertising.
d. public relations.
e. personal selling.
Difficulty: 2 Page-Reference: 524
Question ID: 16-1-116 Skill: Comprehension
Objective: 16.7
117. Which of the following is not a factor that makes global advertising a difficult proposition?
a. Product variations
b. Image differences
c. Cultural receptiveness
d. Different currencies
e. Language differences
Difficulty: 2 Page-Reference: 525
Question ID: 16-1-117 Skill: Comprehension
Objective: 16.8
118. In the mid-twentieth century, companies began exporting to other countries when domestic
sales stagnated. Companies who chose to adopt a different marketing plan for each country used the
a. centralized approach.
b. brand equity approach.
c. global perspective.
d. decentralized approach.
e. promotional diversification approach.
Difficulty: 3 Page-Reference: 525
Question ID: 16-1-118 Skill: Knowledge
Objective: 16.8
119. Which of the following is correct with regard to language differences as a factor in international
promotion?
a. English is a more efficient and precise language than most others.
b. Advertisements in English require more print space than advertisements in most other languages.
c. Advertising agencies have found that it is not possible to set up worldwide agency networks that
can coordinate a campaign’s central theme while still allowing regional variations.
d. Advertisements in English require more air time than advertisements in other languages.
e. All of these are correct.
Difficulty: 2 Page-Reference: 525
Question ID: 16-1-119 Skill: Comprehension
Objective: 16.8
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
120. Major companies have found that without a local or national ________, universal ads don’t
cause consumers to buy.
a. sales representative
b. marketing office
c. identity
d. sales force
e. advertising campaign
Difficulty: 2 Page-Reference: 525
Question ID: 16-1-120 Skill: Knowledge
Objective: 16.8
121. Which of the following are small businesses least likely to use?
a. Television
b. Direct mail
c. Newspaper
d. The Yellow Pages
e. Radio
Difficulty: 3 Page-Reference: 526
Question ID: 16-1-121 Skill: Comprehension
Objective: 16.8
122. For year-round advertising, local businesses are most likely to use ________ for industrial and
consumer products.
a. newspaper
b. radio
c. direct mail
d. magazines
e. the Yellow pages
Difficulty: 3 Page-Reference: 526
Question ID: 16-1-122 Skill: Knowledge
Objective: 16.8
123. Small businesses are most likely to use ________ for sales promotions.
a. sales contests
b. POP displays
c. premiums
d. coupons
e. all of these
Difficulty: 2 Page-Reference: 526
Question ID: 16-1-123 Skill: Knowledge
Objective: 16.8
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
124. Which is most likely to be chosen as an advertising medium by a small firm selling in local
markets?
a. Direct mail
b. Radio
c. Television
d. Newspapers
e. Magazines
Difficulty: 2 Page-Reference: 526
Question ID: 16-1-124 Skill: Knowledge
Objective: 16.8
1. A newspaper, coffee, and an Egg McMuffin at McDonald’s are all consumer convenience goods.
a. True
b. False
Difficulty: 1 Page-Reference: 499
Question ID: 16-2-125 Skill: Comprehension
Objective: 16.1
2. Product “features” refer to both the tangible and intangible qualities of a product.
a. True
b. False
Difficulty: 1 Page-Reference: 497
Question ID: 16-2-126 Skill: Knowledge
Objective: 16.1
3. Diana is going to be married soon, and she is shopping around for a wedding gown. For Diana, a
wedding gown is a shopping good.
a. True
b. False
Difficulty: 1 Page-Reference: 499
Question ID: 16-2-127 Skill: Comprehension
Objective: 16.1
4. Mel is shopping around for a high-definition TV. For Mel, the high-definition TV is a shopping good.
a. True
b. False
Difficulty: 1 Page-Reference: 499
Question ID: 16-2-128 Skill: Comprehension
Objective: 16.1
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
5. For industrial goods, the main difference between expense and capital items is the length of time
they are used.
a. True
b. False
Difficulty: 1 Page-Reference: 499
Question ID: 16-2-129 Skill: Comprehension
Objective: 16.1
6. The total array of products a company has for sale is its product mix, while a product line is a group
of products that are closely related because they function in similar manner or are sold to the same
customer group who will use them in similar ways.
a. True
b. False
Difficulty: 1 Page-Reference: 500
Question ID: 16-2-130 Skill: Knowledge
Objective: 16.1
7. Multiple product lines allow a company to grow more rapidly and minimize the consequences of
slow sales in any one product line.
a. True
b. False
Difficulty: 1 Page-Reference: 500
Question ID: 16-2-131 Skill: Knowledge
Objective: 16.1
8. It takes about 50 new product ideas to generate one product that finally reaches the marketplace.
Even then, about 9 of out 10 new products fail.
a. True
b. False
Difficulty: 2 Page-Reference: 501
Question ID: 16-2-132 Skill: Knowledge
Objective: 16.2
9. Bentley Corp. is involved in the new product development process. Their first step was to solicit
ideas for a new product from the company’s sales force, the research and development group, and the
engineering department. Their next step is to use market research to solicit consumers’ input about the
ideas they are working on.
a. True
b. False
Difficulty: 2 Page-Reference: 502-503
Question ID: 16-2-133 Skill: Application
Objective: 16.2
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
10. Concept testing means doing market research to solicit consumers’ reactions to new product
ideas.
a. True
b. False
Difficulty: 2 Page-Reference: 502
Question ID: 16-2-134 Skill: Knowledge
Objective: 16.2
11. A product that is six months late to market will lose about 50 percent of its lifetime profit potential.
a. True
b. False
Difficulty: 2 Page-Reference: 502
Question ID: 16-2-135 Skill: Knowledge
Objective: 16.2
12. The product life cycle is the concept that states that products have a limited profit–producing life.
a. True
b. False
Difficulty: 2 Page-Reference: 503
Question ID: 16-2-136 Skill: Knowledge
Objective: 16.2
13. Virtually all products have very short life cycles. The only real exception is Coca-Cola.
a. True
b. False
Difficulty: 2 Page-Reference: 503
Question ID: 16-2-137 Skill: Comprehension
Objective: 16.2
14. The four stages of a product life cycle are introduction, growth, maturity, and decline.
a. True
b. False
Difficulty: 1 Page-Reference: 503-504
Question ID: 16-2-138 Skill: Knowledge
Objective: 16.2
15. Social media like Twitter and Facebook have facilitated the generation of new product awareness
during the introduction stage of the product life cycle.
a. True
b. False
Difficulty: 1 Page-Reference: 503
Question ID: 16-2-139 Skill: Knowledge
Objective: 16.2
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
16. Large promotion expenditures are needed in the growth stage of the product life cycle in order to
build brand preference for a new product.
a. True
b. False
Difficulty: 1 Page-Reference: 503
Question ID: 16-2-140 Skill: Knowledge
Objective: 16.2
17. Coca-Cola’s global marketing of its brands is an illustration of product extension.
a. True
b. False
Difficulty: 1 Page-Reference: 504
Question ID: 16-2-141 Skill: Comprehension
Objective: 16.2
18. When a McDonald’s meal includes beer in Germany, this is an example of product adaptation as
a means of extending the product life cycle.
a. True
b. False
Difficulty: 1 Page-Reference: 504
Question ID: 16-2-142 Skill: Comprehension
Objective: 16.2
19. Brand names for products were developed to help consumers identify and select products that
they had used before.
a. True
b. False
Difficulty: 2 Page-Reference: 505
Question ID: 16-2-143 Skill: Knowledge
Objective: 16.3
20. In the 2012 BrandZ Top 100 Global Brands Ranking, the three most successful brands in the
world were Apple, Google, and IBM.
a. True
b. False
Difficulty: 2 Page-Reference: 505
Question ID: 16-2-144 Skill: Knowledge
Objective: 16.3
21. A national brand name is produced and distributed by the manufacturer of the product.
a. True
b. False
Difficulty: 2 Page-Reference: 506
Question ID: 16-2-145 Skill: Knowledge
Objective: 16.3
Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 16—Developing and Promoting Goods and Services
22. When a company with a well-known brand sells another company the right to place that brand on
its products, these are called private brands (e.g., the Harley-Davidson logo on gloves).
a. True
b. False
Difficulty: 2 Page-Reference: 506
Question ID: 16-2-146 Skill: Comprehension
Objective: 16.3
23. The President’s Choice brand (Loblaws Companies Ltd.) and the Life brand (Shoppers Drug Mart)
are examples of private brands.
a. True
b. False
Difficulty: 2 Page-Reference: 506
Question ID: 16-2-147 Skill: Comprehension
Objective: 16.3
24. Private brands are products promoted by and carrying a name associated with the retailer or
wholesaler, not the manufacturer.
a. True
b. False
Difficulty: 2 Page-Reference: 506
Question ID: 16-2-148 Skill: Knowledge
Objective: 16.3
25. Brand insistence implies high consumer trust in a brand.
a. True
b. False
Difficulty: 2 Page-Reference: 507
Question ID: 16-2-149 Skill: Comprehension
Objective: 16.3
26. From a company’s perspective, the best level of brand loyalty is brand preference.
a. True
b. False
Difficulty: 2 Page-Reference: 507
Question ID: 16-2-150 Skill: Knowledge
Objective: 16.3