What will be the result if a company grows and achieves a negative performance spread?
Value opportunity forgone
In an investigation of the value creation of three products, a company found that A and B were
value creating, but C was value destroying. They also found that a profile of customers identified
that value creation for sales in England were value destroying, but sales in Wales and Scotland
were value creating. Which two actions would you probably recommend to the company?
Focus sales efforts in England
Which three of the following are important aspects of the role of the corporate centre (or head
office)?
Structuring the organisation so that rules and responsibilities are clearly defined
Ensuring that work groups act efficiently to reach targets
Managing strategic value drivers shared by SBUs
Which of the following options best defines the term ‘strategic business unit’?
A business unit which is distinguishable from other business units because it serves a defined
external market in which management can conduct strategic planning in relation to products
and markets
A functional area of a business, for example production, distribution or administration
A part of a business concerned with just one product or one market
A division of a large firm that operates in a manner very similar to other units within the firm,
thus creating internal competition