8. The profit margin financial ratio usually produces a more optimistic picture of financial performance
than does the gross profit margin.
9. A typical revenue per employee for a large business corporation would be about $1 million.
10. The EVA (economic value added) is a rough index of how much managers are paid in comparison to
their contribution to the firm.
11. Earnings before interest, taxes, depreciation, and amortization (EBITDA) is a financial measure that
presents an optimistic picture of a company’s financial health.
12. José owns a custom motorcycle business. He borrowed $150,000 to set up shop and still owes
$100,000. José claims that a true measure of his indebtedness is only $50,000 because he has $50,000
cash on hand that he could use to pay debt in an emergency, thereby making use of the financial
measure called net debt.
13. The heart of cash flow is the cash provided by (or used in) financing activities.
14. Cash flow analysis is well accepted because it provides a more accurate picture of financial health than
sales volume.
15. The financial measure, free cash flow takes into account the idea that managers need to make capital
investments to maintain or expand the company’s fixed assets.
16. A recommended approach to cost cutting is to squeeze hard the expenditures of everybody but the top
management team.