Splash Hair Care Inc. is growing very fast in both sales and number of employees. It
manufactures and sells hair products for youth, male, female, elderly, and ethnic
populations all over the United States and several other countries. So far, the company
has followed a simple structure. However, with fast-paced growth, it has become a
necessity that the company explore other organizational structures. John, a long-time
employee at Splash Hair Care, has collected information on how some of its competitors
have organized their companies. Streaks Inc. groups its employees by their different areas
of expertise such as Marketing, Finance, Human Resources, and Operations. Pure Oil,
primarily in the United States, groups its activities as Northeast Division, Southeast
Division, Northwest Division, Southwest Division, and Central Division. Curlz Inc. has
organized its employees according to the accounts they serve, such as Large Company
contracts, Internet Sales, Individual Sales, and Small Salon Direct Sales. Finally, Color Lite
International has grouped its business units around popular colors such as Red Division,
Silver Division, Rainbow Division, Black and Brown Division, and Shades of Blonde
Division.
Which of the following describes Color Lite International’s organizational structure?