Chapter Module: Electronic Media
15.93 When children watch shows that emphasize prosocial behavior, such as Mister Rogers’ Neighborhood,
they are
a. more likely to behave prosocially.
b. less likely to behave prosocially.
c. not likely to change their behavior.
d. likely to increase their prosocial behavior only if they are girls.
Chapter Module: Electronic Media
15.94 Viewing prosocial television shows
a. only influences prosocial behavior in a lab setting. Real TV shows do not influence prosocial behavior.
b. does lead to increased prosocial behavior.
c. is easy to do because there are many television shows that emphasize prosocial behavior.
d. has no influence on children’s prosocial behavior.
Chapter Module: Electronic Media
15.95 Your spouse has decided that the best way to teach your son prosocial behavior would be to let him watch
prosocial programs on television. What might be a problem with this approach?
a. Watching prosocial TV shows does not usually influence children’s behavior.
b. Watching prosocial TV has a more beneficial effect on girls’ behavior than on boys’ behavior.
c. Prosocial TV shows are so prevalent that your son has probably already received any benefits that he
might get from watching them.
d. Prosocial behaviors are shown much less than aggressive behaviors on TV, so there aren’t very many
opportunities to learn from prosocial behavior on TV.
Chapter Module: Electronic Media
15.96 When children view television commercials, they
a. understand the persuasive intent of commercials even when they are preschoolers.
b. understand the persuasive intent of commercials by the time they are 8 or 9 years old.
c. rarely ask their parents to buy the product for them.
d. rarely receive products that are advertised on TV.
Chapter Module: Electronic Media
15.97 Four-year-old Kim watches a TV commercial in which a girl says, “This toy is more fun than any other toy
I’ve ever had!” Kim is likely to
a. think that the girl is exaggerating.
b. believe that the commercial is part of the TV program she is watching.
c. know that the commercial is trying to persuade her to buy the toy.