44. Which of the following can be most closely associated with “outsourcing tasks”?
a. Blogs
b. Podcasts
c. Social gaming
d. Crowdsourcing
e. Media sharing
45. Mystarbucksidea.com is an example of a site.
a. social networking
b. crowdsourcing
c. gaming
d. blogging
e. podcast
46. How is LinkedIn different than most social networking sites?
a. It is primarily for artists and musicians.
b. It is primarily for teens and pre-teens.
c. It is for professionals.
d. It is for customers interested in gaming.
e. It allows data sharing, editing, and posting.
47. Which of the following is the last step in building a social media plan?
a. Establish social media objectives
b. Listen to determine opportunities
c. Segment and target the social media customer
d. Select social media tools
e. Implement and integrate the plan
48. Each objective of a social media plan should be all of the following except
a. measurable.
b. specific.
c. achievable.
d. oriented toward the future.
e. vague.
49. For most companies, all except are some of the most popular objectives in regard to a social media plan.
a. increasing brand awareness
b. increasing profitability
c. acquiring new customers
d. introducing new products
e. retaining current customers
50. After a company listens and pays attention to what is being said about a company through social media, what is the
following step?
a. Select social media tools
b. Implement and integrate the plan
c. Segment and target the social media customer
d. Listen to determine opportunities
e. Establish social media objectives
51. Which of the following is the first step in building a social media plan?
a. Listen to determine opportunities
b. Integrate the plan
c. Segment and target the social media customer
d. Select social media tools
e. Establish social media objectives
52. Which of the following type of individual who uses social media maintains a profile and visits social networking
sites?
a. Collectors
b. Joiners
c. Critics
d. Creators
e. Spectators
53. read online forums, read blogs, and listen to podcasts.
a. Spectators
b. Inactives
c. Joiners
d. Collectors
e. Critics
54. post ratings of products and services and contribute to and edit articles in wikis
a. Spectators
b. Inactives
c. Joiners
d. Collectors
e. Critics
55. Which of the following is true about social media measurement tools?
a. Most companies use quantitative measurements.
b. Companies should use the same measurements for online as for offline.
c. There are generally five types of social media measurement.
d. Social media cannot be measured quantitatively.
e. Most companies use qualitative measurements.
56. Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are
typical measurements for
a. blogs.
b. forums.
c. Twitter.
d. Facebook.
e. YouTube.
57. Number of fans and number of likes are typical measurements for
a. YouTube.
b. Facebook.
c. Twitter.
d. Pinterest.
e. LinkedIn.
58. KPIs are
a. quantitative measurements that define and measure the progress toward social media objectives.
b. the benchmarks that a company sets for themselves.
c. quantitative measurements that measure the profitability of a social media plan.
d. qualitative measurements that define and measure the progress toward social media objectives.
e. measurements submitted online to vendors and customers for analysis.
59. If measuring the success or failure of social media activities with KPIs, the first step is to connect KPIs with
a. profitability.
b. expenses.
c. goals.
d. the mission.
e. objectives.
60. Which of the following is not a sentiment analysis measurement?
a. Customer satisfaction score
b. Resolution time
c. Issue resolution rate
d. Number of website visitors
e. Mood measurement
61. The organized effort of individuals to produce and sell, for a profit, the products and services that satisfy society’s
needs through the facilities available on the Internet is referred to as
a. e-business.
b. e-management.
c. e-commerce.
d. e-selling.
e. e-shopping.
62. Computers and software belong to which of the following specialized e-business resources?
a. Human
b. Financial
c. Material
d. Informational
e. Digital
63. Website designers, Web masters, and programmers belong to which of the following specialized e-business
resources?
a. Human
b. Financial
c. Material
d. Informational
e. Digital
64. Jason has to purchase specialized software that will allow his company to accept credit cards online for purchases
from his company’s website. This software is a(n) resource for this e-business.
a. financial
b. material
c. intangible
d. human
e. capital
65. Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an
investor?
a. Financial
b. Human
c. Software
d. Material
e. Informational
66. When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is
engaging in
a. external recruitment.
b. revenue stream buildup.
c. insourcing.
d. outsourcing.
e. employment sourcing.
67. Ashley wants to increase the profits of her e-business. What two ways can be used to accomplish her goal of
increasing profits?
a. Cutting back on expenses and increasing sales
b. Increasing the number of employees and increasing sales
c. Increasing good expenses and decreasing bad expenses
d. Expanding her website and increasing her inventory
e. Hiring more employees and decreasing costs
68. Howie stops offering free shipping to his online customers. Howie is trying to increase his profits by
a. decreasing his revenues.
b. increasing his revenues.
c. decreasing his expenses.
d. increasing his expenses.
e. providing more customer service.
69. A is a source of revenue flowing into the firm.
a. profit flow
b. cash stream
c. cash output
d. buyer source
e. revenue stream
70. Advertising and the sales revenues earned from sales conducted over the Internet are popular
a. profit flows.
b. cash streams.
c. cash flows.
d. sources.
e. revenue streams.
71. Which of the following would be considered a revenue stream?
a. Advertising
b. Subscription fees
c. Sales of products
d. Sales of services
e. All of the above
72. Which of the following would not be considered a revenue stream?
a. Sale of a Sony music warehouse
b. Sales of CDs by Sony music
c. Sales of online help services by Microsoft
d. Fees charged by Hoover’s Online to access information
e. An ad placed by a credit-card company on Amazon.com
73. Claire browses for clothing at Banana Republic’s website, but goes to a Banana Republic store to try on and
purchase the clothing. This demonstrates what aspect of e-business?
a. A firm’s website may lead to increased sales in its physical stores.
b. Comparison shopping is easy and quick on the Internet.
c. A website always provides a revenue stream for a company.
d. An e-business provides very little benefit to a company‘s existing operations.
e. Internet sales take away from a company’s traditional sales.
74. What is usually the primary revenue stream for online auction sites such as eBay?
a. Access fees charged to get into the website
b. Sales of the many products that are available
c. Fees charged for selling products on the site
d. Advertising fees
e. Money collected for shipping charges
75. The Wall Street Journal‘s online edition is not provided free to Internet users. Therefore, the primary revenue
stream for this online version is probably
a. sales of business products.
b. sales of business services.
c. investment advice.
d. subscription fees.
e. referral services.
76. Creating a website so that customers can search for information instead of calling the company’s offices and
speaking to a customer-service representative is an e-business strategy designed to increase profit by
a. reducing revenues.
b. reducing expenses.
c. creating a new revenue stream.
d. increasing revenues.
e. creating more assets.
77. Christopher notices that his Discover Card statement gives the company‘s Web address (Discovercard.com) and
directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this
reference to its website?
a. Increasing revenue streams
b. Decreasing expenses
c. Selling additional services such as fraud insurance
d. Reallocating its revenue stream
e. Decreasing revenue streams
78. A business model represents a in a business situation.
a. group of common characteristics and behaviors
b. shared focus on customers
c. shared focus on suppliers
d. shared focus on profits
e. group of shared values
79. McDonald’s and Burger King share a similar
same type of employees.
a. business–to–business model
b. marketing campaign
c. business model
d. hierarchy of service
e. background
because they offer about the same products and need about the
80. The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its website to
allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n)
business model.
a. B2B
b. supplier–to–customer
c. B2C
d. automotive–supply
e. online customer focus
81. An Internet consulting company uses its website to allow its corporate clients to obtain information, analyze data,
and ask questions. This consulting company is using a model.
a. B2C
b. C2C
c. B2B
d. C2B
e. consulting
82. An Internet distributor of office supplies has a system of bidding and awarding contracts online for customer
purchases. This is most likely a model.
a. B2B
b. C2C
c. B2C
d. C2B
e. cross-functional
83. One type of B2B model focuses on
a. facilitating sales transactions between businesses.
b. increasing costs to consumers.
c. gaining the loyalty of individual buyers.
d. eliminating higher costs of finished products.
e. all of the above.