40.
Refer to Figure 15–24. Use the letters in the figure to identify the profit area if this firm were
able to perfectly price
discriminate.
Scenario 15-11
Vincent operates a scenic tour business in Boston. He has one bus which can fit 50 people per
tour and each tour
lasts 2 hours. His total cost of operating one tour is fixed at $450. Vincent’s
cost is not reduced if he runs a tour with
a partially full bus. While his cost is the same for all
tours, Vincent charges each passenger his/her willingness to
pay: adults $18 per trip, children $10
per trip, and senior citizens $12 per trip. At those rates, on a typical day
Vincent’s demand is:
Assume that Vincent’s customers are always available for the tour; therefore, he can fill his bus
for each tour as long as there is sufficient total demand for the day.
41.
Refer to Scenario 15-11. Vincent uses a pricing practice called