84. Rosie’s Flowers Company in Tulips, Ohio, uses an e-commerce software program on its website to allow customers
to enter their own orders for flowers that are delivered by the end of the next business day. Rosie‘s Flowers follows
a(n) model.
a. B2B
b. business-to–customer
c. B2C
d. Internet
e. online customer focus
85. Gap.com, the clothier’s online site, focuses on conducting business with individual customers. This represents a
model.
a. B2B
b. C2C
c. manufacturer
d. distributive
e. B2C
86. Online firms like Amazon.com that take a B2C model approach
a. emphasize a consumer focus.
b. try to build long-term relationships with their customers.
c. try to understand how customers behave online.
d. are focused on individual buyers.
e. incorporate all of the above.
87. Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics
business because she knows that
a. all women love her makeup; they just need an incentive to buy it.
b. it will be worth it if each customer makes two purchases based on her investment of time and money.
c. she enjoys the work, regardless of the financial results.
d. one loyal customer’s repeated purchases for life will be well worth the expense.
e. these methods will greatly increase this month’s profits for her business.
88. Using data about buying preferences and customer profiles allows management to do all of the following except
a. make decisions about how best to serve the customer.
b. make better inventory decisions.
c. offer lower prices.
d. provide individualized customer service.
e. enhance buying selections.
89. Which of the following specialized business models would perform e-business activities to generate revenues by
matching online buyers and sellers to facilitate exchanges?
a. Advertising e–business model
b. Brokerage e-business model
c. Subscription e-business model
d. Pay-per-transaction e-business model
e. C2B e-business model
90. Current estimates suggest that about people in the world use the Web.
a. 200 million
b. 400 million
c. 800 million
d. 1.1 billion
e. 2.4 billion
91. What percentage of all Internet users are Americans?
a. 5
b. 8
c. 10
d. 22
e. 30
92. Which of the following is not an internal force affecting e-business?
a. The firm‘s planning activities
b. The organizational structure of the firm
c. The economy
d. Management decisions
e. Available financing
93. External forces that affect e-business include all of the following except
a. globalization.
b. available financing.
c. changing technology.
d. economic factors.
e. all of the above are external forces that affect e-business.
94. Which of the following may leave users completely unaware that their movements and clicks on the Internet are
being monitored?
a. Malware
b. Spam
c. A virus
d. Cookies
e. Data mining
95. is a general, broad term used for software designed to infiltrate a computer system without the user’s consent.
a. Log-file recording
b. Cookie
c. Data mining
d. Malware
e. Virus
96. “Digital natives” have typically grown up with technology and are comfortable sharing information about
themselves.
a. True
b. False
97. There is one clear, agreed–upon definition of social media among experts, users, and anyone in the social media
field.
a. True
b. False
98. Just under 50 percent of online adults use some sort of social media.
a. True
b. False
99. Facebook has one of the largest social networks and one of the “stickiest” Web sites.
a. True
b. False
100. Social media offers extensive, nearly full control over what is said about a company and/or their products or
services.
a. True
b. False
101. There are a very limited number of ways that a business can interact with other businesses as well as consumers
through social media.
a. True
b. False
102. Social media is used by businesses to interact with existing consumers not to gain new consumers.
a. True
b. False
103. Engaging customers in product development is a recognized use of social media.
a. True
b. False
104. Webinars are a social media tool used most often to sell to other businesses.
a. True
b. False
105. A podcast is a website that allows a company to share information.
a. True
b. False
106. The cost to create and distribute photos, videos, and podcasts should be a consideration when deciding to participate
in media sharing.
a. True
b. False
107. Flickr would be considered a social gaming site.
a. True
b. False
108. Social games are an area of growth in social media.
a. True
b. False
109. Angry Birds is a popular blog.
a. True
b. False
110. LinkedIn is considered one of the top four social networking sites used by business.
a. True
b. False
111. A podcast can be considered a social community.
a. True
b. False
112. In a forum, members of a community keep content updated and accurate.
a. True
b. False
113. A wiki is an online collaborative working space.
a. True
b. False
114. Millennials are tech-savvy digital natives born after 1990.
a. True
b. False