115. Crowdsourcing involves outsourcing tasks to another business—most often a business overseas.
a. True
b. False
116. Reading comments on social media sites about companies or products rarely offers valid insight into how
consumers are reacting to products or services.
a. True
b. False
117. Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to
accomplish each objective.
a. True
b. False
118. Even if a business’s core customers do not use social media and social networking sites, businesses should still be
devoting major resources to developing their social media presence.
a. True
b. False
119. “Critics” are the social media type that publish blogs, publish their own Web pages, and upload videos and music.
a. True
b. False
120. “Spectators” read blogs, listen to podcasts, and read online forums.
a. True
b. False
121. All social media plans have a defined, clear start and stop date.
a. True
b. False
122. Social media online promotions should never be integrated with more traditional or offline promotions.
a. True
b. False
123. The two types of social media measurement are objective and subjective.
a. True
b. False
124. Number of followers and number of retweets are typical social media measurements of Facebook.
a. True
b. False
125. KPI stands for key preference indicators.
a. True
b. False
126. It is important not to make changes to a social media plan once it has begun.
a. True
b. False
127. Today, e-business is transforming key business activities.
a. True
b. False
128. Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business
activities.
a. True
b. False
129. A variety of special e-business resources are generally needed by the firm to successfully carry on any significant
e-business activities.
a. True
b. False
130. There are no such things as special e-business resources.
a. True
b. False
131. Website designers are examples of specialized human resources required by a firm that wishes to successfully
carry on any significant e-business activities.
a. True
b. False
132. Outsourcing is the process of finding outside vendors and suppliers that provide professional help, parts, or materials
at a lower cost.
a. True
b. False
133. The growth of the Internet has created some new customer needs that did not exist before the creation of the
Internet.
a. True
b. False
134. A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.
a. True
b. False
135. Sources of revenue flowing into the firm are referred to as revenue streams.
a. True
b. False
136. Sources of revenue flowing into the firm are referred to as channels.
a. True
b. False
137. Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.
a. True
b. False
138. Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.
a. True
b. False
139. Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same
customers online increases a firm’s total sales revenues.
a. True
b. False
140. Firms that tend to focus on conducting e-business with other businesses are referred to as having a B2B focus.
a. True
b. False
141. Online booksellers that seem to be following the same business activities are said to be using a B2B business
model.
a. True
b. False
142. Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same
customers online increases the firm’s total sales revenues.
a. True
b. False
143. Forrester Research, Inc., offers business research on a subscription business model basis.
a. True
b. False
144. A firm’s information database and available financing would be considered internal forces that affect the
development of e-business.
a. True
b. False
145. Globalization, convergence of technologies, and demographic forces are considered external forces that affect e-
business.
a. True
b. False
146. Data mining refers to searching large amounts of data looking for useful information.
a. True
b. False
147. Reducing paper usage in an organization can be an example of green IT.
a. True
b. False