27. A general merchandise retailer offers:
a. a single product line that is stocked in depth.
b. few product lines with deep assortments of these lines.
c. few choices of a large variety of product lines.
d. products through the Internet and catalogs only.
e. a variety of product lines that are stocked in depth.
28. Supermarkets, discount stores, and hypermarkets can all be classified as _____.
a. superstores
b. general merchandise retailers
c. department stores
d. specialty retailers
e. off-price retailers
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
29. Compared with other types of retailers, department stores compete mainly on the basis of:
a. customer services.
b. low prices.
c. a very deep assortment of a few specific products.
d. high sales volume.
e. catalog sales.
30. Nordstrom’s, Macy’s, and JC Penney’s are all considered as:
a. department stores.
b. discount stores.
c. off-price retailers.
d. specialty retailers.
e. category killers.
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
31. If a store has areas for men’s apparel, women’s apparel, housewares, cosmetics, and jewelry and competes mostly
on the basis of service, it is most likely a(n) _____.
a. niche retailer
b. department store
c. off-price retailer
d. superstore
e. category killer
32. Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales
volume?
a. Department stores
b. Traditional specialty retailers
c. Warehouse showrooms
d. Direct marketers
e. Discount stores
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
33. Self-service, general-merchandise outlets that regularly offer brand-name and private-brand products at low prices
are known as _____.
a. discount stores
b. warehouse showrooms
c. catalog showrooms
d. superstores
e. specialty retailers
34. Cash and Carry is a store that carries food, clothing, and household goods at lower price margins than other nearby
stores. There is little service provided and customers have to bag their own purchases. Cash and Carry is most
likely an example of a _____.
a. department store
b. category killer
c. discount store
d. supermarket
e. warehouse showroom
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
35. Ollies’ is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods
at low prices. Ollies’ is an example of a _____.
a. department store
b. discount store
c. warehouse showroom
d. specialty store
e. superstore
36. As discount stores improve their services and atmosphere as well as raise their prices, the distinction between
discount stores and _____ is becoming blurred.
a. superstores
b. supermarkets
c. specialty stores
d. department stores
e. category killers
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
37. A _____ is a small, self-service store that is open long hours and carries a narrow assortment of products, usually
items such as soft drinks and other beverages, snacks, news-papers, tobacco, and gasoline, as well as services such
as ATMs.
a. discount store
b. department store
c. convenience store
d. supermarket
e. category killer
38. Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing
their supplies?
a. Supermarkets
b. Convenience stores
c. Discount stores
d. Department stores
e. Specialty stores
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
39. Jack gets a shopping list from his wife. On the list are a potted plant, aspirin, fresh salmon, motor oil, bread, milk,
and a birthday cake. To make just one stop to save time, Jack should go to a _____.
a. discount store
b. category killer
c. specialty store
d. specialty retailer
e. supermarket
40. Aidan is getting ready to move to campus for his freshman year of college. To get the products he needs for his
dorm room, he goes to a store that sells household goods such as plastic containers, sheets, and towels. The store
also sells items such as shampoo, deodorant, and toothpaste. Aidan has most likely gone to a _____.
a. discount store
b. superstore
c. wholesaler
d. department store
e. warehouse club
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
41. Kroger, Safeway, and Publix are all considered:
a. superstores.
b. groceries.
c. department stores.
d. supermarkets.
e. food stores.
42. Which type of retail outlet can have up to 200,000 square feet?
a. Superstores
b. Supermarkets
c. Discount stores
d. Department stores
e. Category killers
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
43. Laura goes to a Walmart store and buys some clothing, a DVD, light bulbs, and all the groceries she needs for her
family. What type of retailer is this particular Walmart outlet?
a. Supermarket
b. Superstore
c. Hypermarket
d. Discount store
e. Department store
44. A large retailer selling food and most routinely purchased consumer products is a _____.
a. hypermarket
b. supermarket
c. discount store
d. warehouse club
e. superstore
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
45. What is the primary distinction between superstores and hypermarkets?
a. Superstores offer a wider variety of products than hypermarkets.
b. Superstores offer low prices, while hypermarkets have moderate to high prices.
c. Hypermarkets have fewer departments but deeper product lines than superstores.
d. Hypermarkets are larger and have more types of products than superstores.
e. These two types of retailers carry very different types of products.
46. After shopping in the same store for nearly two hours, Chelsea goes to Burger King for a Whopper, while Cynthia
goes to the optical shop to see if her contacts are ready. They engage in these activities without leaving the store in
which they have been shopping. They are most likely in a _____.
a. superstore
b. hypermarket
c. department store
d. warehouse club
e. discount store
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
47. Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with
discount retailing?
a. Warehouse showroom
b. Warehouse club
c. Catalog showroom
d. Category killer
e. Hypermarket
48. Retailers that sell only to members and feature discount retailing combined with cash-and-carry wholesaling are
called _____.
a. hypermarkets
b. retail groups
c. warehouse showrooms
d. discount stores
e. warehouse clubs
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
49. Which of the following is not a common feature of a warehouse club?
a. Concrete floors
b. Wide aisles
c. Good customer service
d. Large packages
e. Low price per unit
50. Sam’s and Costco are examples of:
a. discounters.
b. warehouse clubs.
c. warehouse showrooms.
d. discount clubs.
e. wholesalers.
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
51. Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called
_____.
a. catalog showrooms
b. category killers
c. warehouse showrooms
d. warehouse clubs
e. display outlets
52. Levitz Furniture locates in huge, low-cost buildings, maintains large, on-premises inventories, and offers minimum
service. Levitz is a _____.
a. warehouse showroom
b. catalog showroom
c. superstore
d. warehouse club
e. department store
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
53. A narrow product mix with a deep product line would most likely be carried by _____.
a. mass merchandisers
b. supermarkets
c. discount stores
d. specialty retailers
e. warehouse showrooms
54. A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n)
_____.
a. department store
b. traditional specialty retailer
c. category killer
d. off-price retailer
e. warehouse showroom
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
55. Matt’s girlfriend tells him she wants a cashmere sweater for Christmas. Matt decides to go to a store that provides
the best possible selection of sweaters. His best choice would be to shop at a _____ store.
a. department
b. catalog
c. discount
d. traditional specialty
e. convenience
56. Off-price retailers and category killers are both:
a. specialty retailers.
b. discount stores.
c. showrooms.
d. general merchandisers.
e. department stores.
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
57. Specialty stores offer _____ than department stores.
a. greater varieties of product lines and higher prices
b. lower prices and higher quality
c. more product lines and less customer service
d. more sales expertise and better selections
e. more frequent price discounts and less selection
58. Which type of retailers are the primary competitors for specialty retailers?
a. Discount stores
b. Category killers
c. Catalog marketers
d. Department stores
e. Superstores
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
59. Off-price retailers feature:
a. deep discounts, few customer services, and central checkouts.
b. sales expertise, wide selections, and low prices.
c. overstocks, private-brand products, and moderate prices.
d. a narrow product range and enormous product availability.
e. cash only sales and few customer services.
60. Stores that buy manufacturers’ seconds, overruns, returns, and off-season production runs at below wholesale
prices and resell this merchandise to consumers at deep discounts are known as _____.
a. category killers
b. off-price retailers
c. specialty retailers
d. hypermarkets
e. discount retailers
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
61. When off-price retailers obtain too much in-season, high-quality merchandise, tension between manufacturers and
_____ builds.
a. discount stores
b. category killers
c. specialty retailers
d. warehouse clubs
e. department stores
62. Storesthatareinafactoryoutletmall,suchasRalphLauren,TommyHilfiger,Clarks’Shoes,andSamsonite
Luggage are most appropriately classified as a(n) _____.
a. discounter
b. specialty retailer
c. off-price retailer
d. category killer
e. department store
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
63. Category killers compete primarily on the basis of:
a. enormous product selection and sales expertise.
b. low prices and enormous product availability.
c. convenient locations and customer services.
d. rock-bottom prices and moderate selections.
e. one-stop shopping and product availability.
64. Which of the following is an example of a category killer?
a. J.C. Penney
b. Walmart
c. Marshalls
d. Sams
e. Toys “R” Us
Chapter 14 – Retailing, Direct Marketing, and Wholesaling
65. Michael’s, PetSmart, and Staples are all examples of:
a. discount stores.
b. off-price retailers.
c. category killers.
d. traditional specialty retailers.
e. superstores.
66. In contrast to business purchases, consumer purchases are likely to be influenced by _____.
a. economic planning
b. necessity
c. prior planning
d. social influences
e. rational needs
Chapter 14 – Retailing, Direct Marketing, and Wholesaling