1. Describe the term “digital native” and explain if you think the term and the definition are accurate. Provide
examples to support your position.
2. Describe some of the ways that a business may choose to interact with other businesses or existing or potential
consumers through social media.
3. Describe how a blog could be beneficial for a company.
4. Compare podcasts and social games as social media opportunities for businesses. Why would you as a business
owner choose one over the other? Which would be most appropriate if a company were looking to insert
advertising?
5. What is a social media community? List some specific characteristics that social media communities offer.
6. What is inbound marketing? Mention at least four tools of inbound marketing.
7. Provide at least two examples of how crowdsourcing can be used by a company. Be specific and provide realistic
scenarios.
8. What are KPIs, and what role do they play for a company? What are some typical KPIs that an online retailer
might use?
9. Are social media measurements always quantitative? Support your answer.
10. How do e-business and e-commerce differ?
11. What are the two options for increasing profits in a small Internet-based company? Which path would you choose
for a struggling unique, artsy, designer t-shirt company? Justify your answer with specific details and examples.
12. Describe the two primary models of e-business. Provide examples.
13. Describe the internal and external forces that affect e-business.
Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the
company covers many different aspects of entrepreneurship for Internet-based companies. One principle its
trainers focus on is customer service. They also stress the importance of connecting with current and potential
customers. Developing a social media presence is another focus of Pure Training in its entrepreneur-based
sessions. The trainers provide their clients with sufficient market research and statistics to understand trends in
various areas that involve the Internet and social media. Pure Training prides itself on helping entrepreneurs launch
and maintain successful businesses through a major Internet presence.
14. Refer to Pure Training, Inc. When Pure Training is discussing typical measurements for various types of social
media and it starts discussing “number of fans,” “number of likes,” and “growth of wall responses,” clients should
know that these are typical measurements for
a. Facebook.
b. YouTube.
c. Twitter.
d. Pinterest.
e. MySpace.
15. Refer to Pure Training, Inc. If clients (the business owners) were asking for workshops to allow their customers to
listen to audio files about their product or service, Pure Training would be organizing workshops.
a. blog
b. podcast
c. social content site
d. social game
e. forum
16. Refer to Pure Training, Inc. Pure Training was founded 10 years ago and it’s now ready to venture into offering
workshops for businesses selling to other businesses primarily through the Internet. Which of the following is most
likely to be a new addition to their agenda?
a. Blogs
b. Video creation
c. Podcasts
d. Photo uploads
e. Webinars
Academic Standard, Inc. (ASI)
Academic Standard, Inc. (ASI), sells its products through the Internet. Amanda is one of the biggest buyers of the
company‘s products for her business. Nearly all of the interactions between Amanda’s company and ASI have
been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs.
Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need
to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a
physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating
solely through the Internet.
17. Refer to Academic Standard, Inc. Amanda’s interaction with ASI is an example of
a. B2B.
b. B2C.
c. business-to-supplier.
d. business-to-customer.
e. business-to-client.
18. Refer to Academic Standard, Inc. Jonathan suggested that the company part of production.
a. import
b. export
c. outsource
d. supply-chain
e. barter
19. Refer to Academic Standard, Inc. All of the following forces except are primary environmental
forces that ASI needs to be mindful of with regard to the company‘s use of technology.
a. globalization
b. customer service
c. societal
d. economic
e. legal and political
20. Social media can most accurately be described as being about
a. technology.
b. people.
c. the Web.
d. new development.
e. communication.
21. Which of the following statements is correct?
a. There are many definitions of “social media.”
b. The term “social media” was created in the 1960s.
c. “Social media” has a different meaning for each generation.
d. There is only one specific definition of “social media.”
e. The term “social media” was created in the 1980s.
22. What do users say is their primary reason for using social media?
a. Staying in touch with family and friends
b. Reconnecting with old friends
c. Sharing information about themselves
d. Promoting their own goals and objectives
e. Reconnecting with school mates
23. “Digital natives” are considered to be anyone
a. under the age of 32.
b. under the age of 16.
c. under the age of 12.
d. between the ages of 16 and 32.
e. between the ages of 16 and 45.
24. When were Facebook and Twitter created?
a. In the past two years
b. In the late 1970s
c. In the late 1980s
d. In the past decade
e. In the early 1990s
25. Social media is used by approximately of online adults.
a. two thirds
b. three fourths
c. 90%
d. 25%
e. one third
26. What does “stickiest” refer to in regard to social media?
a. Users who “stick” other friends to the site
b. Social media sites that use cookies to “stick” users to their site
c. Social media sites that connect users with other social media sites
d. Companies that use social media to “stick” separate companies together in order to gain customers
e. Users spending a great deal of time at a particular site
27. Which of the following is true about marketing messages and social media?
a. Traditional marketing messages are top down, similar to social media messages.
b. Social media messages are typically bottom up.
c. Social media marketing messages are not like traditional marketing messages.
d. Social media follows traditional marketing messages and how they are distributed.
e. Traditional marketing messages are bottom up.
28. Which of the following is most likely to be the manner in which a business connects and communicates with other
businesses rather than with customers?
a. Photo sharing
b. Blogs
c. Video sharing
d. Webinars
e. Podcasts
29. The use of webinars and online informational promotional materials is most often related to businesses selling to
a. other businesses.
b. existing clients.
c. potential customers.
d. government and the public sector.
e. existing consumers.
30. Which of the following is a website that allows a company to share information about products or services?
a. Blog
b. Podcast
c. Forum
d. Crowdsource
e. Wiki
31. Which of the following would be part of a media sharing site?
a. Blog
b. Forum
c. Wiki
d. Social game
e. Podcast
32. is the largest video site on the Internet.
a. YouTube
b. Flickr
c. Facebook
d. iTunes
e. Twitter
33. Which of the following most accurately describes a podcast?
a. A multiplayer, competitive activity
b. An interactive version of a community bulletin board
c. A collaborative online working space
d. A digital audio or video file
e. A website to share information
34. Which of the following is most like a radio show that could be distributed through the Web?
a. Podcast
b. Blog
c. Wiki
d. Forum
e. Social game
35. What is Groupon?
a. Social gaming site
b. A forum
c. A wiki
d. Blogging site
e. Social media site
36. In a consumer poll, more than percent of consumers said that they trust online consumer opinions.
a. 40
b. 50
c. 60
d. 70
e. 80
37. Which of the following companies was one of the early adopters of consumer ratings?
a. Facebook
b. Yelp
c. MySpace
d. Amazon
e. SocialLiving
38. is considered a social networking site for professionals.
a. Pinterest
b. MySpace
c. Google+
d. LinkedIn
e. Facebook
39. Which of the following is not one of the top four social networking sites used by business?
a. Pinterest
b. YouTube
c. Facebook
d. Twitter
e. LinkedIn
40. With , community members are the editors and gatekeepers of the content of a site.
a. wikis
b. podcasts
c. forums
d. blogs
e. media sharing
41. Which of the following can most accurately be described as an interactive community bulletin board?
a. Blogs
b. Forums
c. Podcasts
d. Social games
e. Wikis
42. Tech savvy, digital natives born after 1980 are known as
a. millennials.
b. gamers.
c. techies.
d. social media “stickies.”
e. social gamers.
43. According to a survey by eMarketer,
social media tools for marketing.
a. 60
b. 70
c. 75
d. 80
e. 90
percent of U.S. companies with more than 100 employees are using