45. All of the following are services provided by wholesalers to retailers except
a. buying in large quantities and selling in smaller quantities
b. promoting the product
c. supplying marketing information
d. manufacturing a wide selection of product
e. helping finance purchases
46. During certain special times, Douglas actually works at the retail outlet where his employer sells a variety of
manufacturer’s food products. Douglas is providing in this role as a wholesaler.
a. financial aid
b. the assumption of credit risks
c. market information
d. promotion
e. intermediation
47. A middleman that purchases goods in large quantities and then sells them to retailers is called a .
a. retailer
b. merchant wholesaler
c. commission merchant
d. manufacturer’s agent
e. manufacturer’s sales branch
48. Wholesalers that perform the entire range of wholesaler functions are wholesalers.
a. full–service
b. general merchandise
c. limited–line
d. limited-service
e. specialty-line
49. McLane Distributors, a wholesaler, buys large quantities of health and beauty care products, light bulbs, batteries,
canned food, computer disks, and more, and sells them to retailers. McLane is a(n) wholesaler.
a. agent
b. limited–line
c. selected merchandise
d. specialty-line
e. general merchandise
50. Trask, Inc., sells luggage and other related equipment online. When it receives an order, the order automatically
goes to Williams Distribution. Williams gets the merchandise from its warehouse and ships it to the customer. Trask
is in charge of all other aspects of the purchase. Williams Distribution is a wholesaler.
a. full–service
b. limited-service
c. specialty-line
d. limited–line
e. commission merchant
51. Simpson Micro owns warehouses that stock computer software. They offer net terms to retail stores, offer specials
and promotions, and provide customer service. Simpson Micro is a(n) wholesaler.
a. general specialty
b. general merchandise
c. rare-service
d. specialty-line
e. agent
52. A middleman that carries a select group of products within a single line is called a(n) wholesaler.
a. full–service
b. limited–line
c. limited-service
d. specialty-line
e. agent
53. A functional middleman who does not take title to products and who is compensated by commissions paid by
producers is called a(n) .
a. retailer
b. wholesaler
c. jobber
d. agent
e. limited–line wholesaler
54. A sales agent provides all of the following advantages except
a. immediate entry into a territory
b. selling experience
c. a predetermined selling expense
d. a warehouse
e. regular calls on customers
55. Sandy is a specialist in crude oil. She represents buyers or sellers and is generally hired on a temporary basis. She is
known for her expertise in crude oil. Sandy in a(n) .
a. agent
b. limited–line wholesaler
c. broker
d. commission merchant
e. full-service wholesaler
56. Wally’s Hardware store is located in a small town in the Midwest. This store would best be classified as a(n)
_____.
a. chain retailer
b. discount store
c. independent retailer
d. superstore
e. convenience store
57. Abercrombie and Fitch, a nationwide clothing store, in a(n) .
a. independent retailer
b. department store
c. discount store
d. chain retailer
e. catalog showroom
58. Macy’s, Sears, and JCPenney are examples of stores.
a. specialty
b. department
c. super
d. discount
e. convenience
59. Department stores are distinctly service-oriented. Along with the goods they sell, they provide .
a. lower markups
b. quality discounts
c. personal assistance
d. warehouse merchandising
e. very low prices
60. Discount stores are self-service merchandise outlets that sell goods at lower prices than usual and
a. locate their showrooms in high-rent districts.
b. offer a wide variety of customer services.
c. operate on lower markups.
d. offer narrow but deep product mixes.
e. provide numerous services to customers.
61. Target and Walmart are considered
a. department stores.
b. superstores.
c. independent retailers.
d. convenience stores.
e. discount stores.
62. All of the following are characteristics of warehouse showroom retailers except
a. large, low–cost buildings.
b. vertical merchandise displays.
c. members-only stores.
d. large on–premise inventories.
e. minimum service.
63. A large, self-service store that sells primarily food and household products is called a .
a. specialty store
b. discount store
c. department store
d. supermarket
e. convenience store
64. Kroger is an example of a .
a. specialty store
b. convenience store
c. discount store
d. supermarket
e. warehouse store
65. Meijer, a retail chain, carries a full line of food and nonfood items as well as product lines such as small appliances,
some furniture, automotive items, clothing, and lawn and garden equipment. Maijer is a(n) .
a. supermarket
b. warehouse club
c. off-price retailer
d. discount store
e. superstore
66. Which type of store has high sales volume, little service, and prices 20-40 percent lower than supermarkets?
a. Specialty store
b. Superstore
c. Warehouse club
d. Off-price retailer
e. Convenience store
67. Gap, Radio Shack, Bath and Body Works, and Foot Locker are examples of .
a. convenience stores
b. warehouse clubs
c. supermarkets
d. traditional specialty stores
e. discount stores
68. Sherilyn operates a store called The Gift Garden. Her store sells pottery, candles, crafts, and other knickknacks that
make good gifts for family and friends. The Gift Garden is a .
a. traditional specialty store
b. supermarket
c. narrow category store
d. department store
e. convenience store
69. T J Maxx, Burlington Coat Factory, and Marshalls are examples of
a. superstores.
b. off-prices stores.
c. department stores.
d. specialty stores.
e. independent retailers.
70. Staples, Babies ‘R’ Us, and Petsmart are examples of .
a. discount stores
b. traditional specialty stores
c. superstores
d. department stores
e. category killers
71. L’eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail. This is an example of
_____.
a. catalog marketing
b. telemarketing
c. home shopping
d. direct-response marketing
e. mail retailing
72. Regulations associated with the national do–not–call registry are enforced by the .
a. National Advertising Federation
b. Federal Trade Commission
c. Federal Bureau of Investigation
d. Telemarketing Association of America
e. American Marketing Association
73. One of the most significant issues of online retailing is .
a. domain names
b. design of websites
c. direct selling
d. advertising
e. security
74. The types of planned shopping centers are
a. neighborhood, convenience, or regional.
b. convenience, community, or neighborhood.
c. community, regional, or national.
d. regional, community, neighborhood, lifestyle.
e. international, neighborhood, or national.
75. Post Oak Mall contains two department stores, numerous specialty stores, a movies theater, and various
restaurants. Since it does not contain any convenience stores, Post Oak Mall is an example of a(n)
center.
a. area
b. neighborhood
c. community
d. urban
e. regional
shopping
76. Jessica decides to order smaller amounts of inventory at a time for her arts and crafts store. She is obviously
concerned about costs.
a. processing
b. stock–out
c. warehousing
d. stocking
e. holding
77. A clothing retailer has been striving to reduce the costs of its inventory, but many of its customers are switching to
competitors because they do not want to wait for the retailer to order the items. This retailer is experiencing
_____.
a. customer satisfaction
b. stock–out costs
c. production concerns
d. holding costs
e. just-in–time inventory
78. refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.
a. Transportation
b. Physical inventory
c. Warehousing
d. Order processing
e. Materials handling
79. MeComick Trucking serves as a carrier for several private oilfield supply companies. It is classified as a
carrier.
a. heavy-equipment
b. long distance
c. contract
d. private
e. common
80. The mode of transportation that offers the greatest frequency is .
a. airplanes
b. pipelines
c. railroads
d. ships
e. trucks
81. The mode of transportation that carriers the smallest percent of all intercity freight is .
a. ships
b. pipelines
c. trucks
d. railroads
e. airplanes
82. A highly specialized mode of transportation that is used primarily to carry petroleum and natural gas is .
a. pipelines
b. airplanes
c. railroads
d. ships
e. trucks
83. If McDonald’s website was green and black and did not feature the golden arches, Ronald McDonald and gang, or
the company’s food selections, McDonald‘s would have failed to use .
a. integrated marketing communications
b. public relations
c. a promotion mix
d. primary-demand advertising
e. coordinated strategic planning
84. If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the
concept of .
a. advertising
b. sales promotion
c. integrated marketing communications
d. personal selling
e. public relations