92. A major barrier to the use of cross-functional teams is
a. excessive individualism of creative people.
b. lack of communication skills of technical people.
c. independent frames of reference of team members.
d. lack of social capital by team members.
93. A cross-functional product development team has been examining a proposed new product intensively for 6
months. The team has decided that although the product is unique and technologically advanced, the cost of
production will exceed the price that the consumer would be willing to pay. At this point, the product development
team should
a. engage in creative destruction.
b. recommend that the product be sold at a loss in order to create a new market.
c. turn over the product evaluation to a new product-development team which may have more passion for the
product.
d. recommend that the project be set aside.
94. When used effectively, cross-functional teams will often bring about
a. faster product development processes.
b. an increased need for additional information.
c. conflicting information about the business environment.
d. future cooperative alliances.