123. Barney’s Town is a local clothing store in New York. Barney’s Town has been experiencing increased
competition from the national clothing chains. In an effort to improve performance, management intends to
create a Balanced Scorecard. In a meeting, several measures were suggested by various managers.
Management has identified a key problem. Customers are taking too long to pay their department store’s charge
card bills, and the company has an abnormal amount of bad debts. If this problem were solved, the company
would have far more cash to invest in store improvements. Investigation has revealed that much of the problem
with late payments and unpaid bills is apparently due to disputes about incorrect charges on the customer bills.
Incorrect charges usually occur because sales clerks enter data incorrectly on the charge account slip.
The performance measures suggested by the managers are given below:
Sales per square foot of floor space
Customer satisfaction with accuracy of charge account bills from monthly customer survey
Customer wait time for service
Travel expenses for buyers’ trips
Average age of accounts receivable
Courtesy shown by junior staff members based on surveys of senior staff
Unsold inventory at the end of the season as a percentage of total cost of sales
Percentage of suppliers making just-in-time deliveries
Quality of food in the staff cafeteria based on staff surveys
Written-off accounts receivable as a percentage of sales
Percentage of charge account bills containing errors
Percentage of employees who have attended the city’s cultural diversity workshop
Percentage of salesclerks trained to correctly enter data on charge account slips
Required:
Build an integrated Balanced Scorecard using only performance measures suggested by the managers. You do not have to use all the
measures, but build a Balanced Scorecard that reveals a strategy for dealing with the problems with accounts receivable and unsold
merchandise.
Construct a testable strategy by showing the causal links (with arrows) between measures in the different perspectives, and show whether
the performance measure should show an increase or decrease.
Assume that the company adopts the Balanced Scorecard. After operating for a year, there are improvements in some performance
measures but not in others. What should management do next?
Total profit
Average age of accounts receivable
Customer satisfaction with accuracy of charge account bills
Internal Processes:
Percentage of sales clerks trained to correctly enter data on charge