Analysis of Investing Activities ♦ 435
17. The following information is available for 2007 for Cybermed Company :
Chris, the president of the company, is considering two alternatives to improve performance in
2007.
Alternative 1: An aggressive advertising campaign would increase sales by 20% and increase
expenses 15% with no change in total assets.
Alternative 2: Investment in new plant assets would increase total assets by $1,250,000. Sales
are expected to increase by $750,000, and expenses are expected to increase by $700,000.
Required:
Calculate profit margin, asset turnover, and return on assets for 2007.
Calculate profit margin, asset turnover, and return on assets for each of the two
alternatives.
Which of the two alternatives would you recommend? Why?
a.
Profit Margin = $2,250,000 ÷ $5,000,000 = 0.45
Asset Turnover = $5,000,000 ÷ $3,125,000 = 1.60
b.
Alternative 1:
= ($6,000,000 – $3,162,500) ÷ $6,000,000
= 47.3%
Alternative 2:
increases. For alternative 2, each of these measures decreases.